Google Plus One

Google’s new Plus One (+1) for websites is the next big advancement by the search engine behemoth. They have had several attempts at social media fall flat on their face recently, but this one may just hang around.

Plus One allows users to effectively (to use Facebook terminology) “like” a search result. This allows others from within your Google network to see that you have already liked or “plus oned” something, therefore increasing the odds that they click on the link as well.

How does this affect SEO?

The effects of this could weigh heavily on SEO. Organic traffic is one of the most important factors in determining SE placement, so naturally if your see your friend likes one restaurant over another, more than likely you will click on that restaurant as well, therefore increasing that site’s organic traffic. Also, this is even further continuing Google’s attempt to lower the rankings of content farms. Poor guys never seen it coming.

Is this going to beat Facebook’s “Like” button?

Actually Facebook and Google’s philosophy’s aren’t much different than we think. Both companies consider themselves services and both are trying to give users content that is relevant to what they are interested in. So, with that being said, the short answer is probably no. The longer answer is that it may become a huge competitor because the button would be more generic and therefore used in more situations than a Facebook like. Also, looking back on the old Google vs. Facebook battle, we can assume that +1ing is naturally going to increase SE placement more than liking a page.

Google vs. Facebook

To sum up…

Google’s +1 will not more than likely immediately pose a huge threat to the like button. However, seeing that +1ing will have a “social feel” as well as working in the search engine, it will be more widespread and more relevant overall to the user experience.

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