What are Social Signals, and Why do I Need a Good One?

Social signals are becoming a more important factor in search.  [Good] Back links have always been, and still are, of great value in SEO.  However, popular search engines such as Google and Bing don’t believe that a site can have a thousand or more backlinks, with no social signals.

So, how do I enhance my social signal?

It’s simple.  Basically you need to start with really good web content, this includes:

  • Photos
  • Videos
  • Press Releases
  • Articles

This content needs to be relatable, and informative.  However, it’s more than that.  You also want you’re your content to be engaging enough to be shared by relevant sites (by creating back links to your content), therefor sharing your content with more readers, and by being shared on one or more of the popular social media sites such as:

  • Facebook
  • Twitter
  • Google +
  • LinkedIn
  • Reddit
  • Youtube
  • Pintrest

Social Signal | Atlanta Social Media Marketing

As of late Google has really been pushing SEO in the direction of better content, instead of keyword density and placement.  This advice needs to be followed everywhere, but especially when it comes to enhancing your social signal.  You want your readers and visitors to find the content that you provide to be useful and knowledgeable.  However, it needs to capture your audience enough to be shared with their friends and readers as well.  This is what creates the social signals that all search engines are looking for.

Google, Bing, and Yahoo have all agreed that the social signal that your site generates is of great importance.  “It’s the new SEO”.  Google has confirmed that they use Facebook’s and Twitter’s links in web search rankings, and the effect that these  links have on rankings has increased since the 2011 Panda and 2012 penguin updates.

So, what is the message here?

You need to create great content that is sharable, relevant, and engaging.  Having multiple back links won’t cut it in the new age of SEO.  Create content that readers will want to share, or recommend to their friends and audience.  Social networking and media is becoming very important in the world of SEO, you want to start generating your social signal strength now, if you haven’t already.

Bing Makes Some Big changes, Here’s What to Expect

Atlanta SEO Company, Interactive Search Marketing, talks about the newest changes to Bing.  With all the changes that Google has been implementing it should come as no surprise that Bing is also trying to shake things up. For awhile now Microsoft has been trying to gain some ground on the search engine leader (Google) and they are now leveraging their investment in Facebook to offer something that Google cannot.

Bing will soon be rolling out a brand new interface that incorporates your social media contacts into your search results via a sidebar. In essence, it will operate just like the search engine always has but it will also show information from your social networks like Facebook and Twitter.

BingFor example, if you were to run a search for information about Georgia, the search engine will gather information from:

  • The Internet ( Just like it always has)
  • Your Facebook profile ( To find any mention of the search term Georgia)
  • Your friends Facebook profiles (To find out who may live in Georgia, vacation in Georgia or have some kind of expertise in it)
  • What you and your friends have liked on Facebook
  • Facebook Photos

Once it has gathered the information, it will give you the standard search results plus a list of social media contacts in a sidebar that may have additional information about your search term. So, if you have a friend on Facebook that said they live in Georgia or posted a picture tagged with the word Georgia,  they might appear in your search sidebar.

While many people see this as a great way to integrate social networking into search results, others are not so sure. Quite a few Facebook users feel that the social media site is already too intrusive, and they do not want to give it even more control over standard online tasks.

This may be Bing’s chance to take a few users away from Google. In essence, Google is pairing a relatively unpopular social media site with the most popular search engine to date but Bing is pairing a relatively unpopular search engine with the two most popular social media sites to date. The new Bing interface is set to launch in a few weeks and anyone interested in social media or search engine optimization will be watching very closely to see what effect it may have.

What Will a Website do for My Business?

As a Dawsonville web development company we often get asked, “Why do I need a website for my business? What will it do for me?”  The answer is actually simple, and having a great website is crucial in the expanding world of technology that we live in today.

Your Business Needs a WebsiteSo, what will a website do for your business?

  • When is the last time you looked for a phone number in a printed phone book?  Odds are it’s been a while.  Search engines like Google and Yahoo are now the main vessels of information.  Having a great Dawsonville web development team strategically build and optimize a website for your company will put you at the top of the list when consumers are looking for the products or services that you offer.
  • Once you have a website, it opens a whole new market.  It will allow customers, and potential customers or investors, to learn more about your business via web search.  That said, you can’t just throw together a website and hope for the best.  There is more to it than that.  The site needs to look professional and be optimized for search engines so that your company develops a great web presence.
  • Potential customers are looking for your services or products.  If you don’t have a website, it’s guaranteed that they will find your competitor’s site instead.  Meaning that one of your customers is now lost.
  • Having a great website will allow you to keep customers engaged in your business by allowing you to post new things about your company.  You can let customers know about sales and specials, or that you’re moving or opening a new location.

It is important to remember, however, that having no website at all is better than a poor one.  Make sure you hire a great professional Dawsonville web development team to design and maintain a great web presence for your growing business.  Don’t miss out on another customer.

Spiders on the Web: Web Crawlers and Search Engines

What are Web Crawlers? Ever wonder how your search engine comes back with endless information when you hit the search button for just about any topic? Web Crawlers, also known as Web Spiders, Bots, and Web Roots is the answer to that one. So, what is a Web Crawler? It’s a program, or script, that methodically browses the web and gathers information from web pages and indexes all of the information on the page and drops it in a main dispensary.

Web Spiders Can…

  • Provide up-to-date data (If you were to change a phone number etc.)Spider
  • Checking Links
  • Validating HTML Code
  • Help Market Researchers find the most up-to-date words and terms used today

Web Crawlers, and using them correctly, are a crucial method for collecting data on the ever expanding web. With so many webpages being added daily, and all of the information that is constantly changing, search engines like Google, Yahoo, and Bing would be all but useless without them. Search engines wouldn’t work at all in fact.

The Dark Side, Web Crawlers can be used for evil as well.

Some choose to use Web Crawlers maliciously…

  • Hacking Servers
  • Gathering Info for Spamming

So, how exactly do they work? When a Web Crawler visits a page it “reads” visible text, hyperlinks, tags, and keyword rich Meta tags. Using the info that it just “read” the Web Crawler will determine what the web page is about and index it.

This is just the simple synopsis of what Web Crawlers do, why, and how. Of course there are many details involved with making sure the Web Spiders read your web page correctly. Don’t have a 500 page website, make sure your webpage and domain name are relevant to your company or business, and hire a good SEO team. Find the right SEO team, and you’ll be set for excellent presence on the World Wide Web.