Is Your Website a Crappy White Van?

How do you know when its time to build a new website?

Lets start by reviewing a few details to determine if you are in Crappy White Van Land.

  • Does your website represent your business as a reputable enterprise and showcase your products or services professionally or does it more or less function as a piece of paper with your name on it and some outdated content?
  • When a customer, with no knowledge of your company, sees your website for the first time is the impression likely positive?
  • Did a friend or family member with an “eye for design” build your site years ago and almost finish the project?
  • If you were looking for your services and came across your site, would you call you?  Be honest.

time for a new website“But I love my crappy white van – it works just fine.”  No…no it doesn’t

Lots of business owners think their crappy white van website is fine…its all they need and they don’t want to rebuild.  Plus, a new van costs money and money doesn’t grow on trees.  Well, lets talk about money:

When you drive a crappy van around town, you are advertising to everyone you see with a message that screams “sketchy and unknown”, and the same is true for an outdated website.  The big difference being: with a website, your potential audience is everyone.  The crappy white van website fails to convey a positive first impression… and you know what they say about first impressions.

So, what’s the value of a customer?  If your white van website is preventing prospects from contacting you it is costing you very real dollars in the form of missed opportunities.  If your outdated site doesn’t brand you as on par with or ahead of your immediate competitors, you are losing business.  How many potential sales or clients are you going to let slip before you commit to trading in the van for a website that reflects your best qualities?

How do I get started with a new website (and say goodbye to my van)?

When you are ready to upgrade you need to work with a skilled web design company that will take the time to understand your unique business objectives. Then work as a team to develop a design that speaks to your business philosophy, promotes your products and services professionally, and is structured with SEO baked into the design to ensure that your new site is visible to your target audience.  So get started today, ditch your crappy van and upgrade to a web site that works for you 24/7 and helps bring in new clients!