What to Expect from the New Google+ Local Listings

Atlanta SEO Company, Interactive Search Marketing, knows that when Google starts playing around behind the scenes, business owners get nervous and with good reason. If you are in business right now you have spent time improving your online reputation, and becoming as prominent as possible in the search engines. It is just the cost of doing business these days and no one wants to hear about a change that might damage all their hard work.

Google+ Local | Atlanta SEO Company | Google PlacesThe good news is that there is nothing to fear just yet. Essentially Google has gotten rid of their local search pages called Google Places and replaced it with Google+ Local. They are working on taking all of the existing Places pages and converting them into Google+ Local pages so the business owner does not have to request the conversion, it is automatic.

For the moment, Google says that the change will not have an effect on local search but that doesn’t mean it won’t in the future. In fact, it is a pretty sure bet that the new pages will become a major factor in local searches. One of the biggest changes that they have made to the process is the introduction of Zagat reviews. On the previous Google Places pages everyone utilized a five star rating for a company. The new pages will use a zero to thirty Zagat rating that has been integrated directly with Google+ Local.

Business owners have a lot of questions about the recent changes and we will address a few of the most common ones below to help clarify some issues.

  1. How do you verify your Google+ Local profile? If you have already claimed your business through Google Places then you will not need to do so again under the new system. If you have not claimed your profile then you will do it the same way as you did with Places. At the moment there is no way to see if a business has been claimed or not but Google is supposed to implement a fix for that soon.
  2. What will happen if my company already has a Google+ page? Google is working to merge the Google Places pages with the existing Google+ pages so the integration is happening internally.
  3. How do we manage our Google+ Local profile? You will work through your regular Google Places interface like you always have.

What Will a Website do for My Business?

As a Dawsonville web development company we often get asked, “Why do I need a website for my business? What will it do for me?”  The answer is actually simple, and having a great website is crucial in the expanding world of technology that we live in today.

Your Business Needs a WebsiteSo, what will a website do for your business?

  • When is the last time you looked for a phone number in a printed phone book?  Odds are it’s been a while.  Search engines like Google and Yahoo are now the main vessels of information.  Having a great Dawsonville web development team strategically build and optimize a website for your company will put you at the top of the list when consumers are looking for the products or services that you offer.
  • Once you have a website, it opens a whole new market.  It will allow customers, and potential customers or investors, to learn more about your business via web search.  That said, you can’t just throw together a website and hope for the best.  There is more to it than that.  The site needs to look professional and be optimized for search engines so that your company develops a great web presence.
  • Potential customers are looking for your services or products.  If you don’t have a website, it’s guaranteed that they will find your competitor’s site instead.  Meaning that one of your customers is now lost.
  • Having a great website will allow you to keep customers engaged in your business by allowing you to post new things about your company.  You can let customers know about sales and specials, or that you’re moving or opening a new location.

It is important to remember, however, that having no website at all is better than a poor one.  Make sure you hire a great professional Dawsonville web development team to design and maintain a great web presence for your growing business.  Don’t miss out on another customer.

Top 6 Google Updates that Positively Affect SEO

Google has a way of making SEO companies squirm with new updates and changes to their search algorithms.  This year’s updates have really made an impact on the world of SEO.  However, it’s not what you think.  Any good SEO team that creates great content that is relevant to readers will still have great rankings in Google’s search results.

Google PandaHere are six of the 50 changes that Google made in March that are the most important to SEO and marketing:

  • Update Codename: Blackboard will process autocomplete queries that include math symbols. (+, -, %, $, @, etc.)
  • Update Codename: Prof-2 allows for betting indexing of profile pages from more than 200 social network sites.
  • Update Codename: ShieldsUp allows for better handling of local intent and navigational queries, where it looks as if the user is trying to navigate to a specific site, or within a specific site that is near their current location.
  • Update Codename: Curlup is the big one that has some “black hat SEO companies” shaking.  This allows Google to crawl a webpage and rank a website based on quality, and what it brings to the user, instead of ranking for SEO alone.  This is what I mentioned before, using keywords is still best practice.  However, don’t just shove them into sentences and content that don’t fit.
  • Update Codename: Fibyen improves the algorithm that determines dates for blogs, ensuring that the newest and most relevant results are brought to users.
  • Update Codename: Lice updates the signals that Google uses related to the landing page that quality images are located on.  This means that users will find higher quality images, even if the images are on lower quality pages.

Google’s updates always seem to scare everyone on the web. Though Google isn’t setting us up for a SEOpocolypse, and as long as you have great tactics there’s nothing to worry about.  If you own a business that has a website just make sure that you have a great Atlanta SEO and web development team taking care of your web presence.  This will ensure the best rankings in Google and greater traffic overall.

Spiders on the Web: Web Crawlers and Search Engines

What are Web Crawlers? Ever wonder how your search engine comes back with endless information when you hit the search button for just about any topic? Web Crawlers, also known as Web Spiders, Bots, and Web Roots is the answer to that one. So, what is a Web Crawler? It’s a program, or script, that methodically browses the web and gathers information from web pages and indexes all of the information on the page and drops it in a main dispensary.

Web Spiders Can…

  • Provide up-to-date data (If you were to change a phone number etc.)Spider
  • Checking Links
  • Validating HTML Code
  • Help Market Researchers find the most up-to-date words and terms used today

Web Crawlers, and using them correctly, are a crucial method for collecting data on the ever expanding web. With so many webpages being added daily, and all of the information that is constantly changing, search engines like Google, Yahoo, and Bing would be all but useless without them. Search engines wouldn’t work at all in fact.

The Dark Side, Web Crawlers can be used for evil as well.

Some choose to use Web Crawlers maliciously…

  • Hacking Servers
  • Gathering Info for Spamming

So, how exactly do they work? When a Web Crawler visits a page it “reads” visible text, hyperlinks, tags, and keyword rich Meta tags. Using the info that it just “read” the Web Crawler will determine what the web page is about and index it.

This is just the simple synopsis of what Web Crawlers do, why, and how. Of course there are many details involved with making sure the Web Spiders read your web page correctly. Don’t have a 500 page website, make sure your webpage and domain name are relevant to your company or business, and hire a good SEO team. Find the right SEO team, and you’ll be set for excellent presence on the World Wide Web.

Google is Using Social Networks to Change Internet Search Marketing

Today Google is using social networks to change  internet search marketing.  Currently this leader in Internet searches is teaming up with many social networking outlets to make search engine results more comprehensive and individualized. The only site that’s not joined the team is Facebook who refuses to grant Google permission to access its members’ search data.  Yet, this hasn’t stopped Google from including practically every other social networking outlet to make Google’s function far more “social”. Google is Changing the Face of Internet Marketing.

Now, when an individual logs into their Google account to run a search on any given topic, this internet juggernaut now includes results that closely fit a member’s social networking interests. Instead of a standard, blind set of results, the ranking is influenced by ones’ interactions with:

1)      Twitter

2)      Blogger

3)      Flickr

4)      LinkedIn

5)      And more as Google expands their reach.

By doing this, Google has effectively caused internet marketing based in using keywords alone obsolete. It is no longer important to dwell on keywords because Google is cross-referencing everything with an individual’s or company’s social networking connections. What this translates into is that web results will be different from person to the next.

What will be important in any web search from here on are factors like:

1)      Place of residents

2)      Searches run previously

3)      Social networks of which they are already a member

4)      Businesses, products or services one has used before

To make the most of this new development, the best internet marketing companies are working to improve their client’s web presence by including them in such social networking groups as Twitter, Flickr and Facebook. This is not simply to put a client at the top of a search results page, but to increase their web presence as a whole.  Whether or not Google finally incorporates all social networking outlets into their sphere of influence, in today’s world adding a more comprehensive social networking presence is just good business.  Today there are few, no matter their age, that don’t actively use one or more of these sites to stay in touch with family, friends and business.  To succeed in this growing .com business trend, being increasingly visible in the social networking world is a major priority.

In the past it has been the central focus of internet marketing companies to cram as many keywords as possible into content in order to rank higher.  Now it is far more important to write interesting, relevant, and sometimes humorous blog articles or videos to get the desired results.  This includes creating quality work (not redundant quantity) and spread it out over several social networking sites.  What this means is that it’s crucial that a business, whether large or small, to hire only the best internet search marketing company who doesn’t only keep up with the curve, but stays ahead of it.

Social Media Experts Make Facebook Work for You

Social media experts make Facebook work for you in ways many still don’t know is possible.  In the fast-paced world of business, there no time to waste on advertising that’s outdated and obsolete when much more effective tools are out there.  Websites have become perhaps the most popular new means of getting a company’s name out there, and there are excellent SEO companies to make those websites even more profitable.  Yet, professionals in the SEO business have yet to see all the advantages of using social networking tools to make the best even better.  Some of these social media tools include Flickr, Twitter and Facebook.  All of these can be included in a Facebook profile if the social networking team hired knows how to incorporate them.  SEO experts learn to use every avenue open to the public to give their clients an edge. 

Leaders in the SEO Know How Facebook Can Help Business.

Many businesses and companies now have a Facebook page, but there are features added often that those preoccupied with the daily tasks related to running a business may miss.  That’s why a social media team who make it their business to know these things is a fantastic friend to employ.  Testimonials from satisfied customers, photos of previously completed projects, and videos of the owner speaking to the public are all possible on Facebook.  These are simply free advertisements that save a bundle from going to local television stations.  In an economy where every penny counts, why not make the best of what’s even better – getting advertising for FREE!

SEO experts know that you can’t put all a company’s eggs in one basket.  A social media staff can build a Facebook page at an affordable price and can be included in packages that involve these same professionals building a website as well as all the SEO requirement to stay ranked at the top of Google, Bing, and Yahoo.  Imagine having all these benefits to increase sales, and is maintained by the same company!  This takes the confusion out of who to call for what and the ability to easily contact one person for ALL answers.  Technology doesn’t have to be scary when there is an excellent social media team out there to make Facebook bring even more profits to the front door.  So don’t miss the boat, get on board today and find out what a social media company can do with all the fantastic features found on Facebook.  Contact a leader is SEO today and find out more about how social media experts make Facebook work you.

Facebook Social Media Promotional Basics

Facebook social media promotional basics include how to increase exposure on the Internet, how to boost sales, and the way one enjoys greater business success.  As most of us know, a millions of people worldwide are a member of Facebook.  It would be ill-advised to dismiss this tool as simply “child’s play”.  Over the last few years more businesses have built profiles there to use free advertising to get ahead of the pack.  Being a step ahead of the competition is the key to success.  Hiring social media specialists to not only start a page, but to make that profile look great is an even better idea.  There are many facets and additions that can be used through Facebook that may go unnoticed by a novice on the site.  Again, for these reasons, ease the worry over getting the best Facebook page by bringing a social media team onboard today.

Facebook is a Great Way to Boost Web Presence.

By using this social medium, a company can connect with other businesses that one might already share a relationship.  This is not only a good way to keep in contact with those considered friends, but it allows them to point a customer in need of your service your way without jotting down phone numbers and addresses. 

All of those who visit the business’ page can also join the company’s group which lists all new products and pricing.  The number of potential clients joining the group is a great way to see how effective Facebook is at building new business.  There can be posts put on any Facebook page that goes out to all who have joined to see new developments without searching for them.  Again, as it is in sports, a great defense in an even better offense.

Maps to the business site can be added to literally have all information in one place.  Of course employees’ names, phone numbers, hours of business, and thoughts of business ethics can all be plugged into the page.  If a customer likes what they see, the website specifically designed can have its link place in the Facebook page for easy access.  There’s simply no end to the benefits a business or private individual can take advantage of to increase their social media presence.  The more visible a company is, the more likely they are to gain new business.

Sure, it’s easy to start a page and have one that looks like all the others, but to become highly visible, hiring a team of social media experts can be a huge help in standing out..  Anything to get ahead of those already on Facebook can only be beneficial.  So don’t believe Facebook is a passing fad, contact social media professionals today and quickly find out just how it can keep a company at the front of a customer’s mind.   Ask only the best in the business about more Facebook social media promotional basics.

Building a Facebook Presence and Social Networking

Building a Facebook presence and social networking are two huge factors in successful business in today’s business world.  For those who already have an excellent SEO company to build and maintain a company’s website, there are some that are getting ahead of the pack by adding Facebook to the equation.  Many companies believe that Facebook is only for those looking to reconnect with old friends and colleagues, but there’s so much more to gain out of a great looking profile on this site.  Some of the features that can be added are:

Facebook and Social Networking are Keys to Better Business.

1)   Videos, which act basically the same as TV commercials for absolutely free.  Putting an ad on television can cost hundreds of dollars, and in today’s economy, saving money is paramount.

2)   A company can join groups which connect them with other companies that offer similar goods and-or services but may not serve a community close by.  This, again, can bring more business to those able to provide locally.

3)   There is a advertising feature where a company can be added to the side banner of every Facebook page so that if one isn’t sure where they should start looking have an option right there in front of them.

4)   There can be links added to the page that lead back to a business’ main page for more information.

5)   Testimonials from satisfied customers can be added to have even more great information out there.

Today, millions are on Facebook and more are joining every day.  Yet, with so many out there taking advantage of this service, it’s a great idea to hire a social media expert to not only add all the pertinent information, but build a page that looks better than the rest.  So don’t be one of the last to get on board, hire a team of social media experts to get a business out there with a page that will blow customers away.  Social networking is becoming a much bigger part of selling goods and services.  Building a Facebook presence and social networking shouldn’t be overlooked as a “fad”.  These are two kinds of new business that are here to stay.

How Facebook can Enhance Business Presence on the Internet

How Facebook can enhance business presence on the internet is a question to get the answer to fast.  To enhance business presence it’s important to take advantage of every avenue.  There are many new outlets on the Internet to enhance a business’ presence on the web. Linked In, Twitter, MySpace, and Flickr, but these days Facebook is quickly becoming the most predominant presence to use.  Social media has fast become the way to get ahead of those with only a website to advertise their goods and services. The best part about using Facebook is that it is free!

Facebook is a Great Way to Increase Internet Presence.

Here are a few tips in getting started:

1)   Create an account that projects the attitude of the business.  Make the page unique so it stands out from the rest without using cliché photos and marketing statements often found on other pages.

2)   Welcome anyone interested to become a “friend”, but aim for other companies and professional groups that will further project the high caliber professional attitude that can be found by hiring, or buying, from this institution.

3)   Join Facebook groups that not only add credence to the business, but this is a form of networking, and that’s exactly what it should be used for.  Not only does this add clout to the current page, but it creates contacts with those who may send customers to that page for greater income.

4)   Build a “group” for the business for others to join and become “fans”.  This can build an even bigger client base and push the Facebook page into a more commercial circle.

5)   Add events on the page listing what time these discussions will take place to save money on renting space or causing those without already busy schedules to take time out of travel.  It can all be done on Facebook!

6)   Also, create a blog account.  That is free advertising about upcoming seminars, product sales, or services.

People can go it alone and take these tips to build a Facebook page, but there are companies out there who specialize in SEO who can do the work themselves.  This includes the creation of exceptionally better looking pages built specifically to reflect a business’ personality.  Again, getting ahead of the competition is key, and getting a page that blows the others away is a fantastic start.  Sign up with an excellent social media marketing company today.  How Facebook can enhance business presence on the Internet has a lot to do with the fact that so many are members, with more signing up every day.

Making the Most of SEO Service

Making the most of SEO service means calling in professionals in their field to make every minute count.  There is a great deal of money to be made in SEO marketing, but without the right know-how, those extra dollars can be missed altogether.  It takes knowledge and skills to get the most out of SEO service, and can seem too big to handle for those who don’t know how the process works.  Take the guesswork out and hire a great SEO service to help you along.  There’s no time to try and navigate through the countless “hints” and “easy-to-follow directions” that don’t always pan out.  Make a wises choice on who introduces a company’s goods and services to the Internet.

Don't Accept Second Best Service.

Reasons to hire a SEO company:

–     There are many “keywords” search engines accumulate to help business, but how those are used take special know-how.

–     Using the keywords wrong can do more harm to web presence than help.

–     The trial and error of using these terms can take away from the other responsibilities of the office.

–     There are lesser known facts on how best to use SEO that a business owner might not be aware of.

–     Search engines like Google change their SEO parameters as this style of advertising evolves, and a professional will know these as they are announced.

Don’t try to navigate the tricky seas of SEO writing along.  There are many tricks of the trade that professionals know that can rank companies higher on search engines that are not widely known.  Not only is it important to find an SEO professional, affordability is also a big deal in an economy where every penny counts.  Contact a professional in matters of SEO today and see just how much help they can offer in making any business more visible on the Internet.