Why Your Facebook Strategy isn’t Working

Think of an idea, post it, get likes and shares. It seems so simple doesn’t it? Well, then why isn’t it working for you?

Brace yourself… your clients don’t want you to advertise your products all the time.

A lot of small business owners view social media as “free” advertising. Change your view on that, it might help. Sure, Facebook is a great way to make your product visible, but what happens when everyone stops looking?

Social media isn’t “free advertising”, it’s a way to involve your customers in your business.

How can you get more engagement on Facebook?

Post pictures

Not just sales ads, but photos of your team, your office or your facilities.

Post interesting photos that are relevant to your market or target age group. You can go “outside” the box here, share what you think your clients will be interested in.

Spartan Race

Ask questions

Ask about a trending news story, or new product. It doesn’t have to be about your business, but it can be relevant.

Facebook Questions | ISM

It makes your company personable. Some times it can seem odd to put yourself out there like that, but it can spark conversation!

Pay attention to WHEN you’re posting

Facebook Insights has  some awesome tools that will show you how many of your viewers saw each post, and even when most of your fans are on Facebook. For example, if most of your clients are online from 9 am – 10 am, don’t do all of your posting when you get home at 5pm.

Facebook Insights | Atlanta Social Media Marketing

You can see here that the peak times for this client are between 7 and 9pm

If you find that you don’t have the time during “peak” hours, Facebook also features a handy “scheduling” option for posts.

Scheduling Posts

Repeat after me, “Quality over Quantity”

Do not bombard your fans with 50 posts per day. Not only does this reduce your likelihood of showing up in user’s news feeds, it can also have you blocked by users, which is the opposite of what you’re looking for.

According to recent studies, business that posted less than 3 times per day received more overall engagement than those who posted more.

Slow Down with The Cat Pics...

Slow Down with The Cat Pics…

There is no perfect method of engaging your fans on Facebook. You may find that what works for someone else, will not work for you. It’s trial and error, so take a few days this week to try some of these different posts to see which of them may work better for your small business.

What are Social Signals, and Why do I Need a Good One?

Social signals are becoming a more important factor in search.  [Good] Back links have always been, and still are, of great value in SEO.  However, popular search engines such as Google and Bing don’t believe that a site can have a thousand or more backlinks, with no social signals.

So, how do I enhance my social signal?

It’s simple.  Basically you need to start with really good web content, this includes:

  • Photos
  • Videos
  • Press Releases
  • Articles

This content needs to be relatable, and informative.  However, it’s more than that.  You also want you’re your content to be engaging enough to be shared by relevant sites (by creating back links to your content), therefor sharing your content with more readers, and by being shared on one or more of the popular social media sites such as:

  • Facebook
  • Twitter
  • Google +
  • LinkedIn
  • Reddit
  • Youtube
  • Pintrest

Social Signal | Atlanta Social Media Marketing

As of late Google has really been pushing SEO in the direction of better content, instead of keyword density and placement.  This advice needs to be followed everywhere, but especially when it comes to enhancing your social signal.  You want your readers and visitors to find the content that you provide to be useful and knowledgeable.  However, it needs to capture your audience enough to be shared with their friends and readers as well.  This is what creates the social signals that all search engines are looking for.

Google, Bing, and Yahoo have all agreed that the social signal that your site generates is of great importance.  “It’s the new SEO”.  Google has confirmed that they use Facebook’s and Twitter’s links in web search rankings, and the effect that these  links have on rankings has increased since the 2011 Panda and 2012 penguin updates.

So, what is the message here?

You need to create great content that is sharable, relevant, and engaging.  Having multiple back links won’t cut it in the new age of SEO.  Create content that readers will want to share, or recommend to their friends and audience.  Social networking and media is becoming very important in the world of SEO, you want to start generating your social signal strength now, if you haven’t already.

Building a Facebook Presence

Social networking by building a Facebook presence can truly increase the money and advertising power of a company.  For those who run large or small business social networking is a fantastic way to get ahead of others who are slow to use the internet and social networking to its fullest potential.  Social networking is a new way to get a company’s name out there in a medium not many other businesses know yet to use.  Today the computer revolution has launched a whole new way to use avenues such as this to get ahead  of the competition by building a Facebook presence. Building a Facebook Presence

A quality SEO company can implement videos clips to act as commercials without paying the huge fees related to even community television stations which are notorious for not looking quite as professional as one might like.  These same professionals will do homework on others who might be interested in joining a company and then seek them out as “Friends”, thus spreading business news by word of mouth.  There is the capability of inserting links into a company’s page, further building a Facebook presence that leads customers to offsite pages that provide even more useful information.

An SEO company knows this is a fantastic way to bring in new clients and assure current customers that a business can stay ahead of the rest in a day and age where technology is the benchmark of success.

There are other features to enhance commerce such as:

1)      Satisfied customer testimonials

2)      Up-to-the-minute postings by a business on current events

3)      Attention-getting graphics many have never seen on this social networking site

Building a Facebook PresenceThere is an enormous amount of information that can be shared using social networking by way of building a Facebook presence.  This is a site that’s creation has recently been nominated for an Oscar and is surely becoming more a point of interest to competitors.  So if other businesses don’t know about building a Facebook presence to enhance web presence, they do now.  Contact a great SEO company now and find out how to get the most of this social networking tool to boost potential sales and word of mouth today before the rest of the world gets there first.

How Facebook can Enhance Business Presence on the Internet

How Facebook can enhance business presence on the internet is a question to get the answer to fast.  To enhance business presence it’s important to take advantage of every avenue.  There are many new outlets on the Internet to enhance a business’ presence on the web. Linked In, Twitter, MySpace, and Flickr, but these days Facebook is quickly becoming the most predominant presence to use.  Social media has fast become the way to get ahead of those with only a website to advertise their goods and services. The best part about using Facebook is that it is free!

Facebook is a Great Way to Increase Internet Presence.

Here are a few tips in getting started:

1)   Create an account that projects the attitude of the business.  Make the page unique so it stands out from the rest without using cliché photos and marketing statements often found on other pages.

2)   Welcome anyone interested to become a “friend”, but aim for other companies and professional groups that will further project the high caliber professional attitude that can be found by hiring, or buying, from this institution.

3)   Join Facebook groups that not only add credence to the business, but this is a form of networking, and that’s exactly what it should be used for.  Not only does this add clout to the current page, but it creates contacts with those who may send customers to that page for greater income.

4)   Build a “group” for the business for others to join and become “fans”.  This can build an even bigger client base and push the Facebook page into a more commercial circle.

5)   Add events on the page listing what time these discussions will take place to save money on renting space or causing those without already busy schedules to take time out of travel.  It can all be done on Facebook!

6)   Also, create a blog account.  That is free advertising about upcoming seminars, product sales, or services.

People can go it alone and take these tips to build a Facebook page, but there are companies out there who specialize in SEO who can do the work themselves.  This includes the creation of exceptionally better looking pages built specifically to reflect a business’ personality.  Again, getting ahead of the competition is key, and getting a page that blows the others away is a fantastic start.  Sign up with an excellent social media marketing company today.  How Facebook can enhance business presence on the Internet has a lot to do with the fact that so many are members, with more signing up every day.