Why Your Facebook Strategy isn’t Working

Think of an idea, post it, get likes and shares. It seems so simple doesn’t it? Well, then why isn’t it working for you?

Brace yourself… your clients don’t want you to advertise your products all the time.

A lot of small business owners view social media as “free” advertising. Change your view on that, it might help. Sure, Facebook is a great way to make your product visible, but what happens when everyone stops looking?

Social media isn’t “free advertising”, it’s a way to involve your customers in your business.

How can you get more engagement on Facebook?

Post pictures

Not just sales ads, but photos of your team, your office or your facilities.

Post interesting photos that are relevant to your market or target age group. You can go “outside” the box here, share what you think your clients will be interested in.

Spartan Race

Ask questions

Ask about a trending news story, or new product. It doesn’t have to be about your business, but it can be relevant.

Facebook Questions | ISM

It makes your company personable. Some times it can seem odd to put yourself out there like that, but it can spark conversation!

Pay attention to WHEN you’re posting

Facebook Insights has  some awesome tools that will show you how many of your viewers saw each post, and even when most of your fans are on Facebook. For example, if most of your clients are online from 9 am – 10 am, don’t do all of your posting when you get home at 5pm.

Facebook Insights | Atlanta Social Media Marketing

You can see here that the peak times for this client are between 7 and 9pm

If you find that you don’t have the time during “peak” hours, Facebook also features a handy “scheduling” option for posts.

Scheduling Posts

Repeat after me, “Quality over Quantity”

Do not bombard your fans with 50 posts per day. Not only does this reduce your likelihood of showing up in user’s news feeds, it can also have you blocked by users, which is the opposite of what you’re looking for.

According to recent studies, business that posted less than 3 times per day received more overall engagement than those who posted more.

Slow Down with The Cat Pics...

Slow Down with The Cat Pics…

There is no perfect method of engaging your fans on Facebook. You may find that what works for someone else, will not work for you. It’s trial and error, so take a few days this week to try some of these different posts to see which of them may work better for your small business.

Top 6 Google Updates that Positively Affect SEO

Google has a way of making SEO companies squirm with new updates and changes to their search algorithms.  This year’s updates have really made an impact on the world of SEO.  However, it’s not what you think.  Any good SEO team that creates great content that is relevant to readers will still have great rankings in Google’s search results.

Google PandaHere are six of the 50 changes that Google made in March that are the most important to SEO and marketing:

  • Update Codename: Blackboard will process autocomplete queries that include math symbols. (+, -, %, $, @, etc.)
  • Update Codename: Prof-2 allows for betting indexing of profile pages from more than 200 social network sites.
  • Update Codename: ShieldsUp allows for better handling of local intent and navigational queries, where it looks as if the user is trying to navigate to a specific site, or within a specific site that is near their current location.
  • Update Codename: Curlup is the big one that has some “black hat SEO companies” shaking.  This allows Google to crawl a webpage and rank a website based on quality, and what it brings to the user, instead of ranking for SEO alone.  This is what I mentioned before, using keywords is still best practice.  However, don’t just shove them into sentences and content that don’t fit.
  • Update Codename: Fibyen improves the algorithm that determines dates for blogs, ensuring that the newest and most relevant results are brought to users.
  • Update Codename: Lice updates the signals that Google uses related to the landing page that quality images are located on.  This means that users will find higher quality images, even if the images are on lower quality pages.

Google’s updates always seem to scare everyone on the web. Though Google isn’t setting us up for a SEOpocolypse, and as long as you have great tactics there’s nothing to worry about.  If you own a business that has a website just make sure that you have a great Atlanta SEO and web development team taking care of your web presence.  This will ensure the best rankings in Google and greater traffic overall.

8 Good Pieces of Advice for Creating Domain Names!

Choosing the right domain name is the most important step when building a website. It doesn’t matter if it’s a company website or a blog, your point is to get traffic. You want customers and readers to see you, and to take your product seriously.

9 Good Pieces of Advice for domain names!

  1. Always go with .com! It’s the most widely accepted extension for domain names.Domains
  2. Choose a name with only one possible spelling. This makes it easier for visitors to find your site as opposed to your competitor.
  3. The shorter, the better. The shorter your domain name is the easier it is to remember.
  4. Would it look good in a commercial? Think of what your domain name that would look like in commercials or on a billboard.
  5. Absolutely-No-Hyphens. Avoid hyphens all together. It’s likely that your visitors aren’t going to remember them, let alone where they go.
  6. Buy up those other extensions! As well as your .com, buy .biz and .info. These are commercial extensions that you can redirect to your .com domain to ensure that all traffic comes to you!
  7. Pay the Price! Free servers usually are going to be ignored by search engines. Pay for your server.
  8. Keywords baby! Choose a domain name that includes keywords that are related to your site. If you sell “stone” use stone in your domain name.
  9. Avoid numbers for letters! To does not equal 2. For does not equal 4. “deliver2u4cheap.com” Looks as bad as it is hard to remember.

These certainly will help in making sure that you get visitors turned customers. You want to avoid all things silly, ridiculous, and clever. Stick to something simple and relevant to make sure that your taken seriously and traffic keeps coming in!

 

Google Plus One

Google’s new Plus One (+1) for websites is the next big advancement by the search engine behemoth. They have had several attempts at social media fall flat on their face recently, but this one may just hang around.

Plus One allows users to effectively (to use Facebook terminology) “like” a search result. This allows others from within your Google network to see that you have already liked or “plus oned” something, therefore increasing the odds that they click on the link as well.

How does this affect SEO?

The effects of this could weigh heavily on SEO. Organic traffic is one of the most important factors in determining SE placement, so naturally if your see your friend likes one restaurant over another, more than likely you will click on that restaurant as well, therefore increasing that site’s organic traffic. Also, this is even further continuing Google’s attempt to lower the rankings of content farms. Poor guys never seen it coming.

Is this going to beat Facebook’s “Like” button?

Actually Facebook and Google’s philosophy’s aren’t much different than we think. Both companies consider themselves services and both are trying to give users content that is relevant to what they are interested in. So, with that being said, the short answer is probably no. The longer answer is that it may become a huge competitor because the button would be more generic and therefore used in more situations than a Facebook like. Also, looking back on the old Google vs. Facebook battle, we can assume that +1ing is naturally going to increase SE placement more than liking a page.

Google vs. Facebook

To sum up…

Google’s +1 will not more than likely immediately pose a huge threat to the like button. However, seeing that +1ing will have a “social feel” as well as working in the search engine, it will be more widespread and more relevant overall to the user experience.

Finding the Best SEO Provider

Finding the best SEO provider is easier than ever.  With so many providers out there, it can be hard to find one that best suits a company’s needs.  To make that choice easier, here are a few tips on how to make the best choice:

1.   How much have they done for other clients?  Call several providers and ask for a list of those they work with currently.  A good way to do this is to look for testimonials online that current, or previous, clients have posted about their SEO provider.  When speaking with each SEO company, ask for a list of previous clients to contact them directly.  An honest SEO provider will quickly provide a list, and those who do not give a good indication of how the future working relationship will go.

Finding the Best SEO Provider is Easier than You Might Think.

2.   The best SEO providers may also build websites or Facebook pages.  Search those on the internet and see for yourself what they can produce

3.   Ask the company what they use to get the most out of this kind of SEO.  This will show how much a company knows about the business and how fast they are able to explain their practice.  This also shows how much they know about the business.

4.   Ask about how much time is put into every project.  Professionals are able to produce reports during the working process that itemize how much time is spent on each project.  There are social media outlets that some don’t focus on like Twitter and Facebook that have taken the nation by storm.  To see where a business’ money is going, and how much time is spent on each outlet, give a business owner an excellent idea of where their money is best spent.

In this world, where computers are the media-of-choice among brick and mortar companies, as well as those strictly online, making the best of these practices is more important than ever.  Before calling a few providers for pricing and services, it’s a great idea to find out exactly what your business needs.  Yet, get a detailed list of what each provider can offer for advertising features one not acquainted with this kind of ad campaign may provide new ideas on how to get ahead of others.  Getting on top and staying on top is the highest priority in business.  Finding the best SEO provier will improve chances by leaps and bounds.

Making the Most of SEO Service

Making the most of SEO service means calling in professionals in their field to make every minute count.  There is a great deal of money to be made in SEO marketing, but without the right know-how, those extra dollars can be missed altogether.  It takes knowledge and skills to get the most out of SEO service, and can seem too big to handle for those who don’t know how the process works.  Take the guesswork out and hire a great SEO service to help you along.  There’s no time to try and navigate through the countless “hints” and “easy-to-follow directions” that don’t always pan out.  Make a wises choice on who introduces a company’s goods and services to the Internet.

Don't Accept Second Best Service.

Reasons to hire a SEO company:

–     There are many “keywords” search engines accumulate to help business, but how those are used take special know-how.

–     Using the keywords wrong can do more harm to web presence than help.

–     The trial and error of using these terms can take away from the other responsibilities of the office.

–     There are lesser known facts on how best to use SEO that a business owner might not be aware of.

–     Search engines like Google change their SEO parameters as this style of advertising evolves, and a professional will know these as they are announced.

Don’t try to navigate the tricky seas of SEO writing along.  There are many tricks of the trade that professionals know that can rank companies higher on search engines that are not widely known.  Not only is it important to find an SEO professional, affordability is also a big deal in an economy where every penny counts.  Contact a professional in matters of SEO today and see just how much help they can offer in making any business more visible on the Internet.

Improve Web Presence with SEO Services

Improve web presence with SEO services today by choosing a great name in the business.  The World Wide Web has not only made communication easier, it’s also opened a whole new platform for business to get their goods and services out to the public.  Yet, with many companies taking advantage of this new medium, sometimes operating solely off the internet, there’s a need for SEO service to optimize a seller’s website for higher visibility.  Internet marketing is the wave of the future, so be sure to ride it first to financial success.

Increase Consumer Exposure with the Best SEO Writing.

Search engine optimization (SEO) service is able to improve Internet presence for mom-and-pop’s businesses as well as large corporations.  In the competitive world of today, any leg up a business can get above the competition is invaluable.  This is why homework should be done before picking a company that offers SEO services to make sure the money spent in advertising is well spent.  The point is not to only let the public know a business exists, but target the audience that is looking for the services and products available.

A leader in SEO services keeps up with the latest information including what keywords customers are running through search engines to find goods and services.  There are SEO providers also ready to design websites that not only look professional, but also help sell a company’s products.  A full service SEO company is able to cover all bases, and is better from a pricing standpoint, because all services are covered under one roof.  For the busy business owner, this is great because all questions answered on the spot, and updates can be made with one phone call to the same customer service representative.

Improve web presence with SEO service fast by choosing a leader in the business.  Blogs are important and also a part of an exceptional SEO provider.  From general informational articles, to those advertising the business directly, information generally in the form of articles play a very important part in the process.  Not only is the website set up, a blog (or blogs)  and articles written, but the website is monitored on a daily basis to keep the company’s name at the top of search engine results.  Everyone knows that e-commerce is here to stay and will only become a bigger part of commerce.  Don’t waste a minute where the competition surely isn’t. Contact a leader in SEO and web design services today and get ahead of the pack.

How SEO Blogging can Help Business

SEO blogging can help businesses in a number of important ways.  Proper composition revolves around using the right keywords throughout an article to meet the requirements of Google and other search engines. Do not flood an article with keywords as that can hurt the article and make it rank lower than others. Make sure that the key terms are also in the beginning of the articles title to enhance its chances of ranking higher. Make the titles relevant to the article and written in an way that potential customers might read them, or at least make sense to the article in “sells”.  There is no doubt that SEO blogging is extremely important in overall web presence.

See the Best in the Business about SEO Blogging.

SEO blogging brings more business to your site by making it more visible. The higher a website ranks on Google, Bing, Yahoo, and other search engines, the more likely someone looking for that particular business is to “click” it to see what’s available. A great SEO Company will strive to get the business higher to rank improve the chances of sales. That’s the whole point of this business. If there are more than one product or service sold at a particular store, the SEO writers will create articles that relate directly to each item so that the search engine doesn’t confuse many items as the “topic” of the article. For each product or service, a great SEO company will create blog for each to get all of them ranked as high as possible.

An SEO company does a great deal of research for every client to find out what customers are running through search engines to find those products and services. Those in charge of your web presence then take those keywords and use them to put a client’s business far above the others. Not only should the first consultation with an SEO specialist be easy with the first call, but they should also be readily available for future questions as well as making calls to make sure the client is kept up-to-date every step of the way. Interactive Search Marketing is a leader SEO services that also improves a business’ presences on such social media outlets as Facebook.  SEO blogging can help business get seen by more people on the internet with the right help.