Sass CSS Can Improve Your Search Engine Rankings

Are you still using straight up old school CSS for your stylesheets? Stop. Right now. Do yourself a favor and take a day to learn about modular CSS, whether it be Sass or Less.

It’s important to keep in mind that we separate style out of the structure for several reasons: to avoid duplication, to make it easier to maintain code, and to have the ability to reuse content with different styles for different purposes. If done correctly, we have smaller file sizes, which leads to faster page loads times, which results in happier users and more favorable search engine rankings. Modular CSS takes this idea and injects it with steroids. Not only does it help keep the website file structure stay as organized and clean as possible, it’s also a super fun to code in.

As mentioned before there are a couple of different languages to accomplish this, however will this article will focus on Sass. While I can’t go very in depth, here are a few general pointers to help you get more bang for your buck.

Nesting

Nesting is without a doubt one of the easiest ways to build a better stylesheet. This bit of Sass code:

.navigation {
  ul {
    margin: 0;
    padding: 0;
    list-style: none;
  }
  li { display: inline-block; }
  a {
    padding: 5px;
    text-decoration: none;
  }
}

Outputs:

.navigation ul {
    margin: 0;
    padding: 0;
    list-style: none;
}
.navigation li {
    display: inline-block;
}
.navigation a {
    padding: 5px;
    text-decoration: none;
}

Pretty cool huh? Though this bit of code doesn’t do very much, tied together with the following this can save us a ton of typing.

Variables

Variables are absolute life savers. One of the easiest way to see their power, is to make a color variable:

$primary-color: yellow; 
.nav {
    border: 1px solid $primary-color;
}

Outputs:

.nav {
    border: 1px solid yellow;
}

Mixins

Mixins are personally one of my favorite parts of Sass. Here’s a simple example:

@mixin opacity($opacity) {
    opacity: $opacity;
}
.article-heading {
    @include opacity(0.8);
}

Outputs:

.article-heading {
    opacity: 0.8;
}

Inheritance/Extends

Example:

.navigation {
    color: red;
}
.footer {
    @extends .foo;
}

Outputs:

.navigation, .footer {
    color: red;
}

You can see in Sass that .navigation and .footer are separate, but after we process the code, our CSS is nice and clean because .footer is inheriting the color property. This saves us file size as well as time, because we only have to declare the color element once instead of twice.

This is just the tip of the iceberg of the power of Sass. I may write more articles that go more in depth that are specific to Sass if you guys want. Just let me know in the comments. In the meantime here are a few links to learn more about the topic. Stay Sassy Web Diego.

Resources

https://www.codeschool.com/courses/assembling-sass
http://thesassway.com/
http://alistapart.com/article/getting-started-with-sass

What are Social Signals, and Why do I Need a Good One?

Social signals are becoming a more important factor in search.  [Good] Back links have always been, and still are, of great value in SEO.  However, popular search engines such as Google and Bing don’t believe that a site can have a thousand or more backlinks, with no social signals.

So, how do I enhance my social signal?

It’s simple.  Basically you need to start with really good web content, this includes:

  • Photos
  • Videos
  • Press Releases
  • Articles

This content needs to be relatable, and informative.  However, it’s more than that.  You also want you’re your content to be engaging enough to be shared by relevant sites (by creating back links to your content), therefor sharing your content with more readers, and by being shared on one or more of the popular social media sites such as:

  • Facebook
  • Twitter
  • Google +
  • LinkedIn
  • Reddit
  • Youtube
  • Pintrest

Social Signal | Atlanta Social Media Marketing

As of late Google has really been pushing SEO in the direction of better content, instead of keyword density and placement.  This advice needs to be followed everywhere, but especially when it comes to enhancing your social signal.  You want your readers and visitors to find the content that you provide to be useful and knowledgeable.  However, it needs to capture your audience enough to be shared with their friends and readers as well.  This is what creates the social signals that all search engines are looking for.

Google, Bing, and Yahoo have all agreed that the social signal that your site generates is of great importance.  “It’s the new SEO”.  Google has confirmed that they use Facebook’s and Twitter’s links in web search rankings, and the effect that these  links have on rankings has increased since the 2011 Panda and 2012 penguin updates.

So, what is the message here?

You need to create great content that is sharable, relevant, and engaging.  Having multiple back links won’t cut it in the new age of SEO.  Create content that readers will want to share, or recommend to their friends and audience.  Social networking and media is becoming very important in the world of SEO, you want to start generating your social signal strength now, if you haven’t already.

Top 6 Google Updates that Positively Affect SEO

Google has a way of making SEO companies squirm with new updates and changes to their search algorithms.  This year’s updates have really made an impact on the world of SEO.  However, it’s not what you think.  Any good SEO team that creates great content that is relevant to readers will still have great rankings in Google’s search results.

Google PandaHere are six of the 50 changes that Google made in March that are the most important to SEO and marketing:

  • Update Codename: Blackboard will process autocomplete queries that include math symbols. (+, -, %, $, @, etc.)
  • Update Codename: Prof-2 allows for betting indexing of profile pages from more than 200 social network sites.
  • Update Codename: ShieldsUp allows for better handling of local intent and navigational queries, where it looks as if the user is trying to navigate to a specific site, or within a specific site that is near their current location.
  • Update Codename: Curlup is the big one that has some “black hat SEO companies” shaking.  This allows Google to crawl a webpage and rank a website based on quality, and what it brings to the user, instead of ranking for SEO alone.  This is what I mentioned before, using keywords is still best practice.  However, don’t just shove them into sentences and content that don’t fit.
  • Update Codename: Fibyen improves the algorithm that determines dates for blogs, ensuring that the newest and most relevant results are brought to users.
  • Update Codename: Lice updates the signals that Google uses related to the landing page that quality images are located on.  This means that users will find higher quality images, even if the images are on lower quality pages.

Google’s updates always seem to scare everyone on the web. Though Google isn’t setting us up for a SEOpocolypse, and as long as you have great tactics there’s nothing to worry about.  If you own a business that has a website just make sure that you have a great Atlanta SEO and web development team taking care of your web presence.  This will ensure the best rankings in Google and greater traffic overall.

Spiders on the Web: Web Crawlers and Search Engines

What are Web Crawlers? Ever wonder how your search engine comes back with endless information when you hit the search button for just about any topic? Web Crawlers, also known as Web Spiders, Bots, and Web Roots is the answer to that one. So, what is a Web Crawler? It’s a program, or script, that methodically browses the web and gathers information from web pages and indexes all of the information on the page and drops it in a main dispensary.

Web Spiders Can…

  • Provide up-to-date data (If you were to change a phone number etc.)Spider
  • Checking Links
  • Validating HTML Code
  • Help Market Researchers find the most up-to-date words and terms used today

Web Crawlers, and using them correctly, are a crucial method for collecting data on the ever expanding web. With so many webpages being added daily, and all of the information that is constantly changing, search engines like Google, Yahoo, and Bing would be all but useless without them. Search engines wouldn’t work at all in fact.

The Dark Side, Web Crawlers can be used for evil as well.

Some choose to use Web Crawlers maliciously…

  • Hacking Servers
  • Gathering Info for Spamming

So, how exactly do they work? When a Web Crawler visits a page it “reads” visible text, hyperlinks, tags, and keyword rich Meta tags. Using the info that it just “read” the Web Crawler will determine what the web page is about and index it.

This is just the simple synopsis of what Web Crawlers do, why, and how. Of course there are many details involved with making sure the Web Spiders read your web page correctly. Don’t have a 500 page website, make sure your webpage and domain name are relevant to your company or business, and hire a good SEO team. Find the right SEO team, and you’ll be set for excellent presence on the World Wide Web.

Social Media Experts Make Facebook Work for You

Social media experts make Facebook work for you in ways many still don’t know is possible.  In the fast-paced world of business, there no time to waste on advertising that’s outdated and obsolete when much more effective tools are out there.  Websites have become perhaps the most popular new means of getting a company’s name out there, and there are excellent SEO companies to make those websites even more profitable.  Yet, professionals in the SEO business have yet to see all the advantages of using social networking tools to make the best even better.  Some of these social media tools include Flickr, Twitter and Facebook.  All of these can be included in a Facebook profile if the social networking team hired knows how to incorporate them.  SEO experts learn to use every avenue open to the public to give their clients an edge. 

Leaders in the SEO Know How Facebook Can Help Business.

Many businesses and companies now have a Facebook page, but there are features added often that those preoccupied with the daily tasks related to running a business may miss.  That’s why a social media team who make it their business to know these things is a fantastic friend to employ.  Testimonials from satisfied customers, photos of previously completed projects, and videos of the owner speaking to the public are all possible on Facebook.  These are simply free advertisements that save a bundle from going to local television stations.  In an economy where every penny counts, why not make the best of what’s even better – getting advertising for FREE!

SEO experts know that you can’t put all a company’s eggs in one basket.  A social media staff can build a Facebook page at an affordable price and can be included in packages that involve these same professionals building a website as well as all the SEO requirement to stay ranked at the top of Google, Bing, and Yahoo.  Imagine having all these benefits to increase sales, and is maintained by the same company!  This takes the confusion out of who to call for what and the ability to easily contact one person for ALL answers.  Technology doesn’t have to be scary when there is an excellent social media team out there to make Facebook bring even more profits to the front door.  So don’t miss the boat, get on board today and find out what a social media company can do with all the fantastic features found on Facebook.  Contact a leader is SEO today and find out more about how social media experts make Facebook work you.

Finding the Best SEO Provider

Finding the best SEO provider is easier than ever.  With so many providers out there, it can be hard to find one that best suits a company’s needs.  To make that choice easier, here are a few tips on how to make the best choice:

1.   How much have they done for other clients?  Call several providers and ask for a list of those they work with currently.  A good way to do this is to look for testimonials online that current, or previous, clients have posted about their SEO provider.  When speaking with each SEO company, ask for a list of previous clients to contact them directly.  An honest SEO provider will quickly provide a list, and those who do not give a good indication of how the future working relationship will go.

Finding the Best SEO Provider is Easier than You Might Think.

2.   The best SEO providers may also build websites or Facebook pages.  Search those on the internet and see for yourself what they can produce

3.   Ask the company what they use to get the most out of this kind of SEO.  This will show how much a company knows about the business and how fast they are able to explain their practice.  This also shows how much they know about the business.

4.   Ask about how much time is put into every project.  Professionals are able to produce reports during the working process that itemize how much time is spent on each project.  There are social media outlets that some don’t focus on like Twitter and Facebook that have taken the nation by storm.  To see where a business’ money is going, and how much time is spent on each outlet, give a business owner an excellent idea of where their money is best spent.

In this world, where computers are the media-of-choice among brick and mortar companies, as well as those strictly online, making the best of these practices is more important than ever.  Before calling a few providers for pricing and services, it’s a great idea to find out exactly what your business needs.  Yet, get a detailed list of what each provider can offer for advertising features one not acquainted with this kind of ad campaign may provide new ideas on how to get ahead of others.  Getting on top and staying on top is the highest priority in business.  Finding the best SEO provier will improve chances by leaps and bounds.

SEO Writing Basics to Live By

SEO writing basics are important when trying to increase web presence.  With computers becoming the benchmark of not only sales, but advertising, the need for SEO services, including blogging and links to other social media outlets, is the backbone of online success.  Search engine optimization, one of the most vital parts of internet marketing, uses key terms, the latest technology in advertising, and the best ways in which to use this new sales platform.  Those who do not know the in’s-and-out’s of this new technology can actually cause more harm than good.  If used incorrectly, SEO writing can prevent consumers from seeing the intended site instead of drawing them in.

Great SEO Writing can Improve Business.

Some Basics to Remember are:

1)   There are many terms (keywords) that can be used in blogging to bring traffic to a website, but be careful not  to flood each article with keywords just to include them.  Good SEO is a fine balance between staying on top of current internet trends, as well as being informational to user.  After all, what would the internet be if it weren’t for the users?

2)   Using these terms and techniques without a professional can hurt business traffic more than help.

3)   Business practices change with the speed of technology.  What worked best three years ago, or six months ago, can change overnight.

4)   If a business owner tries to go it alone in SEO services, accidentally using the tools wrong can actually lead to being banned from such search engines as Google.  This is usually because of over flooding a blog or website with too many keywords.  This can hurt a web presence a whole lot.

The basics of great SEO writing is knowing how to stay ahead of the curve.  SEO services are an ever-growing part of internet sales and presence.  The right SEO team won’t  be a business expense, instead they will be a real friend for your business and an investment in your success. SEO business basics are the bread and butter of great internet presence that can either make or break an internet‘s web presence.  Be sure to do your homework to find out more about the benefits of this new brand of marketing.

Making the Most of SEO Service

Making the most of SEO service means calling in professionals in their field to make every minute count.  There is a great deal of money to be made in SEO marketing, but without the right know-how, those extra dollars can be missed altogether.  It takes knowledge and skills to get the most out of SEO service, and can seem too big to handle for those who don’t know how the process works.  Take the guesswork out and hire a great SEO service to help you along.  There’s no time to try and navigate through the countless “hints” and “easy-to-follow directions” that don’t always pan out.  Make a wises choice on who introduces a company’s goods and services to the Internet.

Don't Accept Second Best Service.

Reasons to hire a SEO company:

–     There are many “keywords” search engines accumulate to help business, but how those are used take special know-how.

–     Using the keywords wrong can do more harm to web presence than help.

–     The trial and error of using these terms can take away from the other responsibilities of the office.

–     There are lesser known facts on how best to use SEO that a business owner might not be aware of.

–     Search engines like Google change their SEO parameters as this style of advertising evolves, and a professional will know these as they are announced.

Don’t try to navigate the tricky seas of SEO writing along.  There are many tricks of the trade that professionals know that can rank companies higher on search engines that are not widely known.  Not only is it important to find an SEO professional, affordability is also a big deal in an economy where every penny counts.  Contact a professional in matters of SEO today and see just how much help they can offer in making any business more visible on the Internet.

Improve Web Presence with SEO Services

Improve web presence with SEO services today by choosing a great name in the business.  The World Wide Web has not only made communication easier, it’s also opened a whole new platform for business to get their goods and services out to the public.  Yet, with many companies taking advantage of this new medium, sometimes operating solely off the internet, there’s a need for SEO service to optimize a seller’s website for higher visibility.  Internet marketing is the wave of the future, so be sure to ride it first to financial success.

Increase Consumer Exposure with the Best SEO Writing.

Search engine optimization (SEO) service is able to improve Internet presence for mom-and-pop’s businesses as well as large corporations.  In the competitive world of today, any leg up a business can get above the competition is invaluable.  This is why homework should be done before picking a company that offers SEO services to make sure the money spent in advertising is well spent.  The point is not to only let the public know a business exists, but target the audience that is looking for the services and products available.

A leader in SEO services keeps up with the latest information including what keywords customers are running through search engines to find goods and services.  There are SEO providers also ready to design websites that not only look professional, but also help sell a company’s products.  A full service SEO company is able to cover all bases, and is better from a pricing standpoint, because all services are covered under one roof.  For the busy business owner, this is great because all questions answered on the spot, and updates can be made with one phone call to the same customer service representative.

Improve web presence with SEO service fast by choosing a leader in the business.  Blogs are important and also a part of an exceptional SEO provider.  From general informational articles, to those advertising the business directly, information generally in the form of articles play a very important part in the process.  Not only is the website set up, a blog (or blogs)  and articles written, but the website is monitored on a daily basis to keep the company’s name at the top of search engine results.  Everyone knows that e-commerce is here to stay and will only become a bigger part of commerce.  Don’t waste a minute where the competition surely isn’t. Contact a leader in SEO and web design services today and get ahead of the pack.

How SEO Blogging can Help Business

SEO blogging can help businesses in a number of important ways.  Proper composition revolves around using the right keywords throughout an article to meet the requirements of Google and other search engines. Do not flood an article with keywords as that can hurt the article and make it rank lower than others. Make sure that the key terms are also in the beginning of the articles title to enhance its chances of ranking higher. Make the titles relevant to the article and written in an way that potential customers might read them, or at least make sense to the article in “sells”.  There is no doubt that SEO blogging is extremely important in overall web presence.

See the Best in the Business about SEO Blogging.

SEO blogging brings more business to your site by making it more visible. The higher a website ranks on Google, Bing, Yahoo, and other search engines, the more likely someone looking for that particular business is to “click” it to see what’s available. A great SEO Company will strive to get the business higher to rank improve the chances of sales. That’s the whole point of this business. If there are more than one product or service sold at a particular store, the SEO writers will create articles that relate directly to each item so that the search engine doesn’t confuse many items as the “topic” of the article. For each product or service, a great SEO company will create blog for each to get all of them ranked as high as possible.

An SEO company does a great deal of research for every client to find out what customers are running through search engines to find those products and services. Those in charge of your web presence then take those keywords and use them to put a client’s business far above the others. Not only should the first consultation with an SEO specialist be easy with the first call, but they should also be readily available for future questions as well as making calls to make sure the client is kept up-to-date every step of the way. Interactive Search Marketing is a leader SEO services that also improves a business’ presences on such social media outlets as Facebook.  SEO blogging can help business get seen by more people on the internet with the right help.