When we started working with New Urban Forestry, their old website ranked well but it was lacking in functionality and generally in need of an upgrade. We redesigned the website using a responsive framework and retained existing content to create a new website that not only maintained their existing rankings, optimized pages for additional areas, and delivered the cross platform device support that they needed.
When designing the look and functionality of their new site, one of the problems we solved was how to integrate their new logo into the website. Their logo is a black and white graphic, which worked well for clothing and other printed media, but it did not fit well into a website layout. The solution we created for them used recognizable elements of their logo, and gave it attractive coloring and placement. The result was a homepage header that grabs attention and encourages further website navigation.
Not only was their old site unattractive on a desktop, but it wasn’t responsive or optimized for mobile devices, either. Now, their new site loads quickly on all devices, and navigation is easy on touch-screens.
Old Mobile Site
New Mobile Site
- Redesigned website to give company a unique look that sets them apart from their competition
- Overhauled navigation to be user-friendly on all devices
- Gave New Urban Forestry the ability to sell products directly from their website
- Launched new site without damaging existing rankings while creating new top ranking terms in the site content