Google is Using Social Networks to Change Internet Search Marketing

Today Google is using social networks to change  internet search marketing.  Currently this leader in Internet searches is teaming up with many social networking outlets to make search engine results more comprehensive and individualized. The only site that’s not joined the team is Facebook who refuses to grant Google permission to access its members’ search data.  Yet, this hasn’t stopped Google from including practically every other social networking outlet to make Google’s function far more “social”. Google is Changing the Face of Internet Marketing.

Now, when an individual logs into their Google account to run a search on any given topic, this internet juggernaut now includes results that closely fit a member’s social networking interests. Instead of a standard, blind set of results, the ranking is influenced by ones’ interactions with:

1)      Twitter

2)      Blogger

3)      Flickr

4)      LinkedIn

5)      And more as Google expands their reach.

By doing this, Google has effectively caused internet marketing based in using keywords alone obsolete. It is no longer important to dwell on keywords because Google is cross-referencing everything with an individual’s or company’s social networking connections. What this translates into is that web results will be different from person to the next.

What will be important in any web search from here on are factors like:

1)      Place of residents

2)      Searches run previously

3)      Social networks of which they are already a member

4)      Businesses, products or services one has used before

To make the most of this new development, the best internet marketing companies are working to improve their client’s web presence by including them in such social networking groups as Twitter, Flickr and Facebook. This is not simply to put a client at the top of a search results page, but to increase their web presence as a whole.  Whether or not Google finally incorporates all social networking outlets into their sphere of influence, in today’s world adding a more comprehensive social networking presence is just good business.  Today there are few, no matter their age, that don’t actively use one or more of these sites to stay in touch with family, friends and business.  To succeed in this growing .com business trend, being increasingly visible in the social networking world is a major priority.

In the past it has been the central focus of internet marketing companies to cram as many keywords as possible into content in order to rank higher.  Now it is far more important to write interesting, relevant, and sometimes humorous blog articles or videos to get the desired results.  This includes creating quality work (not redundant quantity) and spread it out over several social networking sites.  What this means is that it’s crucial that a business, whether large or small, to hire only the best internet search marketing company who doesn’t only keep up with the curve, but stays ahead of it.

How Facebook can Enhance Business Presence on the Internet

How Facebook can enhance business presence on the internet is a question to get the answer to fast.  To enhance business presence it’s important to take advantage of every avenue.  There are many new outlets on the Internet to enhance a business’ presence on the web. Linked In, Twitter, MySpace, and Flickr, but these days Facebook is quickly becoming the most predominant presence to use.  Social media has fast become the way to get ahead of those with only a website to advertise their goods and services. The best part about using Facebook is that it is free!

Facebook is a Great Way to Increase Internet Presence.

Here are a few tips in getting started:

1)   Create an account that projects the attitude of the business.  Make the page unique so it stands out from the rest without using cliché photos and marketing statements often found on other pages.

2)   Welcome anyone interested to become a “friend”, but aim for other companies and professional groups that will further project the high caliber professional attitude that can be found by hiring, or buying, from this institution.

3)   Join Facebook groups that not only add credence to the business, but this is a form of networking, and that’s exactly what it should be used for.  Not only does this add clout to the current page, but it creates contacts with those who may send customers to that page for greater income.

4)   Build a “group” for the business for others to join and become “fans”.  This can build an even bigger client base and push the Facebook page into a more commercial circle.

5)   Add events on the page listing what time these discussions will take place to save money on renting space or causing those without already busy schedules to take time out of travel.  It can all be done on Facebook!

6)   Also, create a blog account.  That is free advertising about upcoming seminars, product sales, or services.

People can go it alone and take these tips to build a Facebook page, but there are companies out there who specialize in SEO who can do the work themselves.  This includes the creation of exceptionally better looking pages built specifically to reflect a business’ personality.  Again, getting ahead of the competition is key, and getting a page that blows the others away is a fantastic start.  Sign up with an excellent social media marketing company today.  How Facebook can enhance business presence on the Internet has a lot to do with the fact that so many are members, with more signing up every day.