What are Social Signals, and Why do I Need a Good One?

Social signals are becoming a more important factor in search.  [Good] Back links have always been, and still are, of great value in SEO.  However, popular search engines such as Google and Bing don’t believe that a site can have a thousand or more backlinks, with no social signals.

So, how do I enhance my social signal?

It’s simple.  Basically you need to start with really good web content, this includes:

  • Photos
  • Videos
  • Press Releases
  • Articles

This content needs to be relatable, and informative.  However, it’s more than that.  You also want you’re your content to be engaging enough to be shared by relevant sites (by creating back links to your content), therefor sharing your content with more readers, and by being shared on one or more of the popular social media sites such as:

  • Facebook
  • Twitter
  • Google +
  • LinkedIn
  • Reddit
  • Youtube
  • Pintrest

Social Signal | Atlanta Social Media Marketing

As of late Google has really been pushing SEO in the direction of better content, instead of keyword density and placement.  This advice needs to be followed everywhere, but especially when it comes to enhancing your social signal.  You want your readers and visitors to find the content that you provide to be useful and knowledgeable.  However, it needs to capture your audience enough to be shared with their friends and readers as well.  This is what creates the social signals that all search engines are looking for.

Google, Bing, and Yahoo have all agreed that the social signal that your site generates is of great importance.  “It’s the new SEO”.  Google has confirmed that they use Facebook’s and Twitter’s links in web search rankings, and the effect that these  links have on rankings has increased since the 2011 Panda and 2012 penguin updates.

So, what is the message here?

You need to create great content that is sharable, relevant, and engaging.  Having multiple back links won’t cut it in the new age of SEO.  Create content that readers will want to share, or recommend to their friends and audience.  Social networking and media is becoming very important in the world of SEO, you want to start generating your social signal strength now, if you haven’t already.

What Will a Website do for My Business?

As a Dawsonville web development company we often get asked, “Why do I need a website for my business? What will it do for me?”  The answer is actually simple, and having a great website is crucial in the expanding world of technology that we live in today.

Your Business Needs a WebsiteSo, what will a website do for your business?

  • When is the last time you looked for a phone number in a printed phone book?  Odds are it’s been a while.  Search engines like Google and Yahoo are now the main vessels of information.  Having a great Dawsonville web development team strategically build and optimize a website for your company will put you at the top of the list when consumers are looking for the products or services that you offer.
  • Once you have a website, it opens a whole new market.  It will allow customers, and potential customers or investors, to learn more about your business via web search.  That said, you can’t just throw together a website and hope for the best.  There is more to it than that.  The site needs to look professional and be optimized for search engines so that your company develops a great web presence.
  • Potential customers are looking for your services or products.  If you don’t have a website, it’s guaranteed that they will find your competitor’s site instead.  Meaning that one of your customers is now lost.
  • Having a great website will allow you to keep customers engaged in your business by allowing you to post new things about your company.  You can let customers know about sales and specials, or that you’re moving or opening a new location.

It is important to remember, however, that having no website at all is better than a poor one.  Make sure you hire a great professional Dawsonville web development team to design and maintain a great web presence for your growing business.  Don’t miss out on another customer.

Top 6 Google Updates that Positively Affect SEO

Google has a way of making SEO companies squirm with new updates and changes to their search algorithms.  This year’s updates have really made an impact on the world of SEO.  However, it’s not what you think.  Any good SEO team that creates great content that is relevant to readers will still have great rankings in Google’s search results.

Google PandaHere are six of the 50 changes that Google made in March that are the most important to SEO and marketing:

  • Update Codename: Blackboard will process autocomplete queries that include math symbols. (+, -, %, $, @, etc.)
  • Update Codename: Prof-2 allows for betting indexing of profile pages from more than 200 social network sites.
  • Update Codename: ShieldsUp allows for better handling of local intent and navigational queries, where it looks as if the user is trying to navigate to a specific site, or within a specific site that is near their current location.
  • Update Codename: Curlup is the big one that has some “black hat SEO companies” shaking.  This allows Google to crawl a webpage and rank a website based on quality, and what it brings to the user, instead of ranking for SEO alone.  This is what I mentioned before, using keywords is still best practice.  However, don’t just shove them into sentences and content that don’t fit.
  • Update Codename: Fibyen improves the algorithm that determines dates for blogs, ensuring that the newest and most relevant results are brought to users.
  • Update Codename: Lice updates the signals that Google uses related to the landing page that quality images are located on.  This means that users will find higher quality images, even if the images are on lower quality pages.

Google’s updates always seem to scare everyone on the web. Though Google isn’t setting us up for a SEOpocolypse, and as long as you have great tactics there’s nothing to worry about.  If you own a business that has a website just make sure that you have a great Atlanta SEO and web development team taking care of your web presence.  This will ensure the best rankings in Google and greater traffic overall.

Is Google + a Better Facebook?

Earlier this week invites started rolling out for Google + to a small group of users and later in the week to a much larger group…should you care? Did Buzz let you down? Do you need another social media outlet? Maybe…let’s look @ the finer points of Google’s would-be Facebook competitor Google +:

  1. Circles – This feature allows users to “easily” segment their contacts into groups and to share information within these “circles”.  This is much improved version of Facebook groups and is much easier to configure and administer.  Circles makes it easy to keep the pictures of you violating local ordinances out of your mom’s feed and your boss’s feed while still sharing them with your more permissive circle of friends. (note:  posting pictures of you doing crazy stuff on the internet is generally a bad idea…period)
  2. Google +Sparx – Searches centered around an interest generate results that can be aggregated to an interest list and that list will begin to generate a feed of info from across the web that is relevant to your interests
  3. Huddle – Provides group messaging capability across both apple and droid phones and SMS.  This feature allows group chat between members of the circles mentioned above.  Pretty cool…at least we think so
  4. Hangouts – This is group video chat…a new development that could really revolutionize social sharing and communication…imagine a live video chat with all your family members going over your dad’s 800 picture slideshow from their Disneyworld vacation…ok maybe that is not a great example but being able to live chat with multimedia sharing has potential…for sure.
  5. The Black Bar – this is the tie in that may make Google + a winner…you have probably already seen it at the top of Google search results.  With Google+ enabled this bar makes interacting with plus across all Google properties a snap. Of course without widespread adoption of Google + all that ease of interaction is useless J
  6. Mobile App – Google certainly has the wherewithal to develop a killer app…and they have done a pretty good job of that.  All the bells and whistles above are integrated in the app and easy to use.

How does any of this stack up to Facebook?

It’s too early to tell but Google + certainly has some compelling design and functionality features that are too cool to not check out.  Google has made a series of introductory videos to Google + for those that want a video intro the project:

To get your invite go check out the Google + page here and enter your info…it seems a safe bet to say that you shouldn’t have to wait very long!

Google Plus One

Google’s new Plus One (+1) for websites is the next big advancement by the search engine behemoth. They have had several attempts at social media fall flat on their face recently, but this one may just hang around.

Plus One allows users to effectively (to use Facebook terminology) “like” a search result. This allows others from within your Google network to see that you have already liked or “plus oned” something, therefore increasing the odds that they click on the link as well.

How does this affect SEO?

The effects of this could weigh heavily on SEO. Organic traffic is one of the most important factors in determining SE placement, so naturally if your see your friend likes one restaurant over another, more than likely you will click on that restaurant as well, therefore increasing that site’s organic traffic. Also, this is even further continuing Google’s attempt to lower the rankings of content farms. Poor guys never seen it coming.

Is this going to beat Facebook’s “Like” button?

Actually Facebook and Google’s philosophy’s aren’t much different than we think. Both companies consider themselves services and both are trying to give users content that is relevant to what they are interested in. So, with that being said, the short answer is probably no. The longer answer is that it may become a huge competitor because the button would be more generic and therefore used in more situations than a Facebook like. Also, looking back on the old Google vs. Facebook battle, we can assume that +1ing is naturally going to increase SE placement more than liking a page.

Google vs. Facebook

To sum up…

Google’s +1 will not more than likely immediately pose a huge threat to the like button. However, seeing that +1ing will have a “social feel” as well as working in the search engine, it will be more widespread and more relevant overall to the user experience.

Google is Using Social Networks to Change Internet Search Marketing

Today Google is using social networks to change  internet search marketing.  Currently this leader in Internet searches is teaming up with many social networking outlets to make search engine results more comprehensive and individualized. The only site that’s not joined the team is Facebook who refuses to grant Google permission to access its members’ search data.  Yet, this hasn’t stopped Google from including practically every other social networking outlet to make Google’s function far more “social”. Google is Changing the Face of Internet Marketing.

Now, when an individual logs into their Google account to run a search on any given topic, this internet juggernaut now includes results that closely fit a member’s social networking interests. Instead of a standard, blind set of results, the ranking is influenced by ones’ interactions with:

1)      Twitter

2)      Blogger

3)      Flickr

4)      LinkedIn

5)      And more as Google expands their reach.

By doing this, Google has effectively caused internet marketing based in using keywords alone obsolete. It is no longer important to dwell on keywords because Google is cross-referencing everything with an individual’s or company’s social networking connections. What this translates into is that web results will be different from person to the next.

What will be important in any web search from here on are factors like:

1)      Place of residents

2)      Searches run previously

3)      Social networks of which they are already a member

4)      Businesses, products or services one has used before

To make the most of this new development, the best internet marketing companies are working to improve their client’s web presence by including them in such social networking groups as Twitter, Flickr and Facebook. This is not simply to put a client at the top of a search results page, but to increase their web presence as a whole.  Whether or not Google finally incorporates all social networking outlets into their sphere of influence, in today’s world adding a more comprehensive social networking presence is just good business.  Today there are few, no matter their age, that don’t actively use one or more of these sites to stay in touch with family, friends and business.  To succeed in this growing .com business trend, being increasingly visible in the social networking world is a major priority.

In the past it has been the central focus of internet marketing companies to cram as many keywords as possible into content in order to rank higher.  Now it is far more important to write interesting, relevant, and sometimes humorous blog articles or videos to get the desired results.  This includes creating quality work (not redundant quantity) and spread it out over several social networking sites.  What this means is that it’s crucial that a business, whether large or small, to hire only the best internet search marketing company who doesn’t only keep up with the curve, but stays ahead of it.

Making the Most of SEO Service

Making the most of SEO service means calling in professionals in their field to make every minute count.  There is a great deal of money to be made in SEO marketing, but without the right know-how, those extra dollars can be missed altogether.  It takes knowledge and skills to get the most out of SEO service, and can seem too big to handle for those who don’t know how the process works.  Take the guesswork out and hire a great SEO service to help you along.  There’s no time to try and navigate through the countless “hints” and “easy-to-follow directions” that don’t always pan out.  Make a wises choice on who introduces a company’s goods and services to the Internet.

Don't Accept Second Best Service.

Reasons to hire a SEO company:

–     There are many “keywords” search engines accumulate to help business, but how those are used take special know-how.

–     Using the keywords wrong can do more harm to web presence than help.

–     The trial and error of using these terms can take away from the other responsibilities of the office.

–     There are lesser known facts on how best to use SEO that a business owner might not be aware of.

–     Search engines like Google change their SEO parameters as this style of advertising evolves, and a professional will know these as they are announced.

Don’t try to navigate the tricky seas of SEO writing along.  There are many tricks of the trade that professionals know that can rank companies higher on search engines that are not widely known.  Not only is it important to find an SEO professional, affordability is also a big deal in an economy where every penny counts.  Contact a professional in matters of SEO today and see just how much help they can offer in making any business more visible on the Internet.

How SEO Blogging can Help Business

SEO blogging can help businesses in a number of important ways.  Proper composition revolves around using the right keywords throughout an article to meet the requirements of Google and other search engines. Do not flood an article with keywords as that can hurt the article and make it rank lower than others. Make sure that the key terms are also in the beginning of the articles title to enhance its chances of ranking higher. Make the titles relevant to the article and written in an way that potential customers might read them, or at least make sense to the article in “sells”.  There is no doubt that SEO blogging is extremely important in overall web presence.

See the Best in the Business about SEO Blogging.

SEO blogging brings more business to your site by making it more visible. The higher a website ranks on Google, Bing, Yahoo, and other search engines, the more likely someone looking for that particular business is to “click” it to see what’s available. A great SEO Company will strive to get the business higher to rank improve the chances of sales. That’s the whole point of this business. If there are more than one product or service sold at a particular store, the SEO writers will create articles that relate directly to each item so that the search engine doesn’t confuse many items as the “topic” of the article. For each product or service, a great SEO company will create blog for each to get all of them ranked as high as possible.

An SEO company does a great deal of research for every client to find out what customers are running through search engines to find those products and services. Those in charge of your web presence then take those keywords and use them to put a client’s business far above the others. Not only should the first consultation with an SEO specialist be easy with the first call, but they should also be readily available for future questions as well as making calls to make sure the client is kept up-to-date every step of the way. Interactive Search Marketing is a leader SEO services that also improves a business’ presences on such social media outlets as Facebook.  SEO blogging can help business get seen by more people on the internet with the right help.