Social signals are becoming a more important factor in search. [Good] Back links have always been, and still are, of great value in SEO. However, popular search engines such as Google and Bing don’t believe that a site can have a thousand or more backlinks, with no social signals.
So, how do I enhance my social signal?
It’s simple. Basically you need to start with really good web content, this includes:
- Press Releases
This content needs to be relatable, and informative. However, it’s more than that. You also want you’re your content to be engaging enough to be shared by relevant sites (by creating back links to your content), therefor sharing your content with more readers, and by being shared on one or more of the popular social media sites such as:
- Google +
As of late Google has really been pushing SEO in the direction of better content, instead of keyword density and placement. This advice needs to be followed everywhere, but especially when it comes to enhancing your social signal. You want your readers and visitors to find the content that you provide to be useful and knowledgeable. However, it needs to capture your audience enough to be shared with their friends and readers as well. This is what creates the social signals that all search engines are looking for.
Google, Bing, and Yahoo have all agreed that the social signal that your site generates is of great importance. “It’s the new SEO”. Google has confirmed that they use Facebook’s and Twitter’s links in web search rankings, and the effect that these links have on rankings has increased since the 2011 Panda and 2012 penguin updates.
So, what is the message here?
You need to create great content that is sharable, relevant, and engaging. Having multiple back links won’t cut it in the new age of SEO. Create content that readers will want to share, or recommend to their friends and audience. Social networking and media is becoming very important in the world of SEO, you want to start generating your social signal strength now, if you haven’t already.