Top 6 Google Updates that Positively Affect SEO

Google has a way of making SEO companies squirm with new updates and changes to their search algorithms.  This year’s updates have really made an impact on the world of SEO.  However, it’s not what you think.  Any good SEO team that creates great content that is relevant to readers will still have great rankings in Google’s search results.

Google PandaHere are six of the 50 changes that Google made in March that are the most important to SEO and marketing:

  • Update Codename: Blackboard will process autocomplete queries that include math symbols. (+, -, %, $, @, etc.)
  • Update Codename: Prof-2 allows for betting indexing of profile pages from more than 200 social network sites.
  • Update Codename: ShieldsUp allows for better handling of local intent and navigational queries, where it looks as if the user is trying to navigate to a specific site, or within a specific site that is near their current location.
  • Update Codename: Curlup is the big one that has some “black hat SEO companies” shaking.  This allows Google to crawl a webpage and rank a website based on quality, and what it brings to the user, instead of ranking for SEO alone.  This is what I mentioned before, using keywords is still best practice.  However, don’t just shove them into sentences and content that don’t fit.
  • Update Codename: Fibyen improves the algorithm that determines dates for blogs, ensuring that the newest and most relevant results are brought to users.
  • Update Codename: Lice updates the signals that Google uses related to the landing page that quality images are located on.  This means that users will find higher quality images, even if the images are on lower quality pages.

Google’s updates always seem to scare everyone on the web. Though Google isn’t setting us up for a SEOpocolypse, and as long as you have great tactics there’s nothing to worry about.  If you own a business that has a website just make sure that you have a great Atlanta SEO and web development team taking care of your web presence.  This will ensure the best rankings in Google and greater traffic overall.

Finding the Best SEO Provider

Finding the best SEO provider is easier than ever.  With so many providers out there, it can be hard to find one that best suits a company’s needs.  To make that choice easier, here are a few tips on how to make the best choice:

1.   How much have they done for other clients?  Call several providers and ask for a list of those they work with currently.  A good way to do this is to look for testimonials online that current, or previous, clients have posted about their SEO provider.  When speaking with each SEO company, ask for a list of previous clients to contact them directly.  An honest SEO provider will quickly provide a list, and those who do not give a good indication of how the future working relationship will go.

Finding the Best SEO Provider is Easier than You Might Think.

2.   The best SEO providers may also build websites or Facebook pages.  Search those on the internet and see for yourself what they can produce

3.   Ask the company what they use to get the most out of this kind of SEO.  This will show how much a company knows about the business and how fast they are able to explain their practice.  This also shows how much they know about the business.

4.   Ask about how much time is put into every project.  Professionals are able to produce reports during the working process that itemize how much time is spent on each project.  There are social media outlets that some don’t focus on like Twitter and Facebook that have taken the nation by storm.  To see where a business’ money is going, and how much time is spent on each outlet, give a business owner an excellent idea of where their money is best spent.

In this world, where computers are the media-of-choice among brick and mortar companies, as well as those strictly online, making the best of these practices is more important than ever.  Before calling a few providers for pricing and services, it’s a great idea to find out exactly what your business needs.  Yet, get a detailed list of what each provider can offer for advertising features one not acquainted with this kind of ad campaign may provide new ideas on how to get ahead of others.  Getting on top and staying on top is the highest priority in business.  Finding the best SEO provier will improve chances by leaps and bounds.