What is a Title Tag?

Look up in the top left hand corner of your web browser. What do you see? These few little words are arguably the most important words on a website. The “title” of the page is just that. It tells not only the user, but the search engines (SE) what the page is about, just like the title of a book.

As it turns out, just a quick little rearrangement of these words can boost your SE rankings quite a bit. This can mean the difference between making a sale or not, so fix your title tags!

Where is the Title Tag?

The title tag is located in the HTML of each page. The tag should be as close to the very top of the page as possible, placed inside of the <heading> tags.  Also, when searched for in SE’s, it is little short line of text that tells the searcher what the page is about.

What goes inside of the Title tags?

This is both amazingly simple and tricky at the same time. Some people believe that just putting the company name in the title tag is all that is required. However, smart SEO dictates that you include a keyword rich description in addition to the company name.

Ok, but what does that mean?

Alright, say that you are a seller of marbles in Atlanta Georgia. You will want to think about the area you want to focus on selling. For example, do you want to focus more on the local marble market in Atlanta, or focus on the entire state of Georgia?

So let’s assume that you choose to market just in Atlanta. You should come up with a couple of short phrases to include. Here is an example:

“Insert Your Company Name” | Atlanta Marble Company | Marble Manufacturer in Atlanta

Don’t stress out too much over trying to get the perfect title tag combination because it doesn’t exist. The best way to go about it is to try different patterns of keywords in different orders. You will find that some of the terms you search for will work better than others. Also remember that you are providing a description for both humans and SEs, so make it as informative and doesn’t look like the tag was prepared solely for the SEs.

How many words can a Title Tag have?

Generally, about 55 words characters up in the description across all of the top SE’s. However, don’t worry if your title tag is longer than that because the SE’s will still index all the words.

*Tip

Sometimes it may easier to fill in the title tag after the content has be placed on the page. That way you ensure that your page title is relevant to your content. Also, make sure that the title is unique. This means create a custom title, and not just copy a sentence or heading from the content.