Spiders on the Web: Web Crawlers and Search Engines

What are Web Crawlers? Ever wonder how your search engine comes back with endless information when you hit the search button for just about any topic? Web Crawlers, also known as Web Spiders, Bots, and Web Roots is the answer to that one. So, what is a Web Crawler? It’s a program, or script, that methodically browses the web and gathers information from web pages and indexes all of the information on the page and drops it in a main dispensary.

Web Spiders Can…

  • Provide up-to-date data (If you were to change a phone number etc.)
  • Checking Links
  • Validating HTML Code
  • Help Market Researchers find the most up-to-date words and terms used today

Web Crawlers, and using them correctly, are a crucial method for collecting data on the ever expanding web. With so many webpages being added daily, and all of the information that is constantly changing, search engines like Google, Yahoo, and Bing would be all but useless without them. Search engines wouldn’t work at all in fact.

The Dark Side, Web Crawlers can be used for evil as well.

Some choose to use Web Crawlers maliciously…

  • Hacking Servers
  • Gathering Info for Spamming

So, how exactly do they work? When a Web Crawler visits a page it “reads” visible text, hyperlinks, tags, and keyword rich Meta tags. Using the info that it just “read” the Web Crawler will determine what the web page is about and index it.

This is just the simple synopsis of what Web Crawlers do, why, and how. Of course there are many details involved with making sure the Web Spiders read your web page correctly. Don’t have a 500 page website, make sure your webpage and domain name are relevant to your company or business, and hire a good SEO team. Find the right SEO team, and you’ll be set for excellent presence on the World Wide Web.

Filed Under: Booting Internet Traffic, Google, SEM, SEO, Web Development Tagged With: , , , , , , , ,

Google + Business Profiles – Not Quite Yet Folks

In typical headless chicken fashion social media minded businesses have rushed to jump on the Google + bandwagon for their companies.  This has led to a rash of business profiles being set up under standard user profiles…something that Google is not thrilled about.  Google has plans to create a robust business side for Google + in the future…it’s just not ready yet.  Google + for business does have a business profile sign up sheet where users can enter their business details.  Information about Google + for Business can be seen here:

So What Now?

In the meantime Google plans on removing business profiles set up using user profiles so don’t waste your time bending the rules…sign up for a Google + business profile and be patient…what else can you do!

Filed Under: Featured, Google, Social Media Marketing, Social Network Marketing, Social Networking Services Tagged With: , , , , ,

Is Google + a Better Facebook?

Earlier this week invites started rolling out for Google + to a small group of users and later in the week to a much larger group…should you care? Did Buzz let you down? Do you need another social media outlet? Maybe…let’s look @ the finer points of Google’s would-be Facebook competitor Google +:

  1. Circles - This feature allows users to “easily” segment their contacts into groups and to share information within these “circles”.  This is much improved version of Facebook groups and is much easier to configure and administer.  Circles makes it easy to keep the pictures of you violating local ordinances out of your mom’s feed and your boss’s feed while still sharing them with your more permissive circle of friends. (note:  posting pictures of you doing crazy stuff on the internet is generally a bad idea…period)
  2. Google +Sparx – Searches centered around an interest generate results that can be aggregated to an interest list and that list will begin to generate a feed of info from across the web that is relevant to your interests
  3. Huddle – Provides group messaging capability across both apple and droid phones and SMS.  This feature allows group chat between members of the circles mentioned above.  Pretty cool…at least we think so
  4. Hangouts – This is group video chat…a new development that could really revolutionize social sharing and communication…imagine a live video chat with all your family members going over your dad’s 800 picture slideshow from their Disneyworld vacation…ok maybe that is not a great example but being able to live chat with multimedia sharing has potential…for sure.
  5. The Black Bar – this is the tie in that may make Google + a winner…you have probably already seen it at the top of Google search results.  With Google+ enabled this bar makes interacting with plus across all Google properties a snap. Of course without widespread adoption of Google + all that ease of interaction is useless J
  6. Mobile App – Google certainly has the wherewithal to develop a killer app…and they have done a pretty good job of that.  All the bells and whistles above are integrated in the app and easy to use.

How does any of this stack up to Facebook?

It’s too early to tell but Google + certainly has some compelling design and functionality features that are too cool to not check out.  Google has made a series of introductory videos to Google + for those that want a video intro the project:

To get your invite go check out the Google + page here and enter your info…it seems a safe bet to say that you shouldn’t have to wait very long!

Filed Under: Featured, Google, Social Media Marketing, Social Networking Services Tagged With: , , , ,

Google Plus One

Google’s new Plus One (+1) for websites is the next big advancement by the search engine behemoth. They have had several attempts at social media fall flat on their face recently, but this one may just hang around.

Plus One allows users to effectively (to use Facebook terminology) “like” a search result. This allows others from within your Google network to see that you have already liked or “plus oned” something, therefore increasing the odds that they click on the link as well.


How does this affect SEO?

The effects of this could weigh heavily on SEO. Organic traffic is one of the most important factors in determining SE placement, so naturally if your see your friend likes one restaurant over another, more than likely you will click on that restaurant as well, therefore increasing that site’s organic traffic. Also, this is even further continuing Google’s attempt to lower the rankings of content farms. Poor guys never seen it coming.


Is this going to beat Facebook’s “Like” button?

Actually Facebook and Google’s philosophy’s aren’t much different than we think. Both companies consider themselves services and both are trying to give users content that is relevant to what they are interested in. So, with that being said, the short answer is probably no. The longer answer is that it may become a huge competitor because the button would be more generic and therefore used in more situations than a Facebook like. Also, looking back on the old Google vs. Facebook battle, we can assume that +1ing is naturally going to increase SE placement more than liking a page.

Google vs. Facebook

To sum up…

Google’s +1 will not more than likely immediately pose a huge threat to the like button. However, seeing that +1ing will have a “social feel” as well as working in the search engine, it will be more widespread and more relevant overall to the user experience.

Filed Under: Google, SEO, Social Media Marketing Tagged With: , , , , , , ,

Google is Using Social Networks to Change Internet Search Marketing

Today Google is using social networks to change  internet search marketing.  Currently this leader in Internet searches is teaming up with many social networking outlets to make search engine results more comprehensive and individualized. The only site that’s not joined the team is Facebook who refuses to grant Google permission to access its members’ search data.  Yet, this hasn’t stopped Google from including practically every other social networking outlet to make Google’s function far more “social”. Google is Changing the Face of Internet Marketing.

Now, when an individual logs into their Google account to run a search on any given topic, this internet juggernaut now includes results that closely fit a member’s social networking interests. Instead of a standard, blind set of results, the ranking is influenced by ones’ interactions with:

1)      Twitter

2)      Blogger

3)      Flickr

4)      LinkedIn

5)      And more as Google expands their reach.

By doing this, Google has effectively caused internet marketing based in using keywords alone obsolete. It is no longer important to dwell on keywords because Google is cross-referencing everything with an individual’s or company’s social networking connections. What this translates into is that web results will be different from person to the next.

What will be important in any web search from here on are factors like:

1)      Place of residents

2)      Searches run previously

3)      Social networks of which they are already a member

4)      Businesses, products or services one has used before

To make the most of this new development, the best internet marketing companies are working to improve their client’s web presence by including them in such social networking groups as Twitter, Flickr and Facebook. This is not simply to put a client at the top of a search results page, but to increase their web presence as a whole.  Whether or not Google finally incorporates all social networking outlets into their sphere of influence, in today’s world adding a more comprehensive social networking presence is just good business.  Today there are few, no matter their age, that don’t actively use one or more of these sites to stay in touch with family, friends and business.  To succeed in this growing .com business trend, being increasingly visible in the social networking world is a major priority.

In the past it has been the central focus of internet marketing companies to cram as many keywords as possible into content in order to rank higher.  Now it is far more important to write interesting, relevant, and sometimes humorous blog articles or videos to get the desired results.  This includes creating quality work (not redundant quantity) and spread it out over several social networking sites.  What this means is that it’s crucial that a business, whether large or small, to hire only the best internet search marketing company who doesn’t only keep up with the curve, but stays ahead of it.

Filed Under: Bloggin, Google, SEO, Web Development Tagged With: , , , , , , , , , , , , , , , , , , , , ,

Social Media Experts Make Facebook Work for You

Social media experts make Facebook work for you in ways many still don’t know is possible.  In the fast-paced world of business, there no time to waste on advertising that’s outdated and obsolete when much more effective tools are out there.  Websites have become perhaps the most popular new means of getting a company’s name out there, and there are excellent SEO companies to make those websites even more profitable.  Yet, professionals in the SEO business have yet to see all the advantages of using social networking tools to make the best even better.  Some of these social media tools include Flickr, Twitter and Facebook.  All of these can be included in a Facebook profile if the social networking team hired knows how to incorporate them.  SEO experts learn to use every avenue open to the public to give their clients an edge. 

Leaders in the SEO Know How Facebook Can Help Business.

Many businesses and companies now have a Facebook page, but there are features added often that those preoccupied with the daily tasks related to running a business may miss.  That’s why a social media team who make it their business to know these things is a fantastic friend to employ.  Testimonials from satisfied customers, photos of previously completed projects, and videos of the owner speaking to the public are all possible on Facebook.  These are simply free advertisements that save a bundle from going to local television stations.  In an economy where every penny counts, why not make the best of what’s even better – getting advertising for FREE!

SEO experts know that you can’t put all a company’s eggs in one basket.  A social media staff can build a Facebook page at an affordable price and can be included in packages that involve these same professionals building a website as well as all the SEO requirement to stay ranked at the top of Google, Bing, and Yahoo.  Imagine having all these benefits to increase sales, and is maintained by the same company!  This takes the confusion out of who to call for what and the ability to easily contact one person for ALL answers.  Technology doesn’t have to be scary when there is an excellent social media team out there to make Facebook bring even more profits to the front door.  So don’t miss the boat, get on board today and find out what a social media company can do with all the fantastic features found on Facebook.  Contact a leader is SEO today and find out more about how social media experts make Facebook work you.

Filed Under: Google, SEO, Web Development Tagged With: , , , , , , , , , , , , , , , , , , ,

Improve Web Presence with SEO Services

Improve web presence with SEO services today by choosing a great name in the business.  The World Wide Web has not only made communication easier, it’s also opened a whole new platform for business to get their goods and services out to the public.  Yet, with many companies taking advantage of this new medium, sometimes operating solely off the internet, there’s a need for SEO service to optimize a seller’s website for higher visibility.  Internet marketing is the wave of the future, so be sure to ride it first to financial success.

Increase Consumer Exposure with the Best SEO Writing.

Search engine optimization (SEO) service is able to improve Internet presence for mom-and-pop’s businesses as well as large corporations.  In the competitive world of today, any leg up a business can get above the competition is invaluable.  This is why homework should be done before picking a company that offers SEO services to make sure the money spent in advertising is well spent.  The point is not to only let the public know a business exists, but target the audience that is looking for the services and products available.

A leader in SEO services keeps up with the latest information including what keywords customers are running through search engines to find goods and services.  There are SEO providers also ready to design websites that not only look professional, but also help sell a company’s products.  A full service SEO company is able to cover all bases, and is better from a pricing standpoint, because all services are covered under one roof.  For the busy business owner, this is great because all questions answered on the spot, and updates can be made with one phone call to the same customer service representative.

Improve web presence with SEO service fast by choosing a leader in the business.  Blogs are important and also a part of an exceptional SEO provider.  From general informational articles, to those advertising the business directly, information generally in the form of articles play a very important part in the process.  Not only is the website set up, a blog (or blogs)  and articles written, but the website is monitored on a daily basis to keep the company’s name at the top of search engine results.  Everyone knows that e-commerce is here to stay and will only become a bigger part of commerce.  Don’t waste a minute where the competition surely isn’t. Contact a leader in SEO and web design services today and get ahead of the pack.

Filed Under: Bloggin, Google, Off Site, On Site, SEO, Web Development Tagged With: , , , , , , , , , , , , , , ,