Why Your Facebook Strategy isn’t Working

Think of an idea, post it, get likes and shares. It seems so simple doesn’t it? Well, then why isn’t it working for you?

Brace yourself… your clients don’t want you to advertise your products all the time.

A lot of small business owners view social media as “free” advertising. Change your view on that, it might help. Sure, Facebook is a great way to make your product visible, but what happens when everyone stops looking?

Social media isn’t “free advertising”, it’s a way to involve your customers in your business.

How can you get more engagement on Facebook?

Post pictures

Not just sales ads, but photos of your team, your office or your facilities.

Post interesting photos that are relevant to your market or target age group. You can go “outside” the box here, share what you think your clients will be interested in.

Spartan Race

Ask questions

Ask about a trending news story, or new product. It doesn’t have to be about your business, but it can be relevant.

Facebook Questions | ISM

It makes your company personable. Some times it can seem odd to put yourself out there like that, but it can spark conversation!

Pay attention to WHEN you’re posting

Facebook Insights has  some awesome tools that will show you how many of your viewers saw each post, and even when most of your fans are on Facebook. For example, if most of your clients are online from 9 am – 10 am, don’t do all of your posting when you get home at 5pm.

Facebook Insights | Atlanta Social Media Marketing

You can see here that the peak times for this client are between 7 and 9pm

If you find that you don’t have the time during “peak” hours, Facebook also features a handy “scheduling” option for posts.

Scheduling Posts

Repeat after me, “Quality over Quantity”

Do not bombard your fans with 50 posts per day. Not only does this reduce your likelihood of showing up in user’s news feeds, it can also have you blocked by users, which is the opposite of what you’re looking for.

According to recent studies, business that posted less than 3 times per day received more overall engagement than those who posted more.

Slow Down with The Cat Pics...

Slow Down with The Cat Pics…

There is no perfect method of engaging your fans on Facebook. You may find that what works for someone else, will not work for you. It’s trial and error, so take a few days this week to try some of these different posts to see which of them may work better for your small business.

Google + Business Profiles – Not Quite Yet Folks

In typical headless chicken fashion social media minded businesses have rushed to jump on the Google + bandwagon for their companies.  This has led to a rash of business profiles being set up under standard user profiles…something that Google is not thrilled about.  Google has plans to create a robust business side for Google + in the future…it’s just not ready yet.  Google + for business does have a business profile sign up sheet where users can enter their business details.  Information about Google + for Business can be seen here:

So What Now?

In the meantime Google plans on removing business profiles set up using user profiles so don’t waste your time bending the rules…sign up for a Google + business profile and be patient…what else can you do!

Is Google + a Better Facebook?

Earlier this week invites started rolling out for Google + to a small group of users and later in the week to a much larger group…should you care? Did Buzz let you down? Do you need another social media outlet? Maybe…let’s look @ the finer points of Google’s would-be Facebook competitor Google +:

  1. Circles – This feature allows users to “easily” segment their contacts into groups and to share information within these “circles”.  This is much improved version of Facebook groups and is much easier to configure and administer.  Circles makes it easy to keep the pictures of you violating local ordinances out of your mom’s feed and your boss’s feed while still sharing them with your more permissive circle of friends. (note:  posting pictures of you doing crazy stuff on the internet is generally a bad idea…period)
  2. Google +Sparx – Searches centered around an interest generate results that can be aggregated to an interest list and that list will begin to generate a feed of info from across the web that is relevant to your interests
  3. Huddle – Provides group messaging capability across both apple and droid phones and SMS.  This feature allows group chat between members of the circles mentioned above.  Pretty cool…at least we think so
  4. Hangouts – This is group video chat…a new development that could really revolutionize social sharing and communication…imagine a live video chat with all your family members going over your dad’s 800 picture slideshow from their Disneyworld vacation…ok maybe that is not a great example but being able to live chat with multimedia sharing has potential…for sure.
  5. The Black Bar – this is the tie in that may make Google + a winner…you have probably already seen it at the top of Google search results.  With Google+ enabled this bar makes interacting with plus across all Google properties a snap. Of course without widespread adoption of Google + all that ease of interaction is useless J
  6. Mobile App – Google certainly has the wherewithal to develop a killer app…and they have done a pretty good job of that.  All the bells and whistles above are integrated in the app and easy to use.

How does any of this stack up to Facebook?

It’s too early to tell but Google + certainly has some compelling design and functionality features that are too cool to not check out.  Google has made a series of introductory videos to Google + for those that want a video intro the project:

To get your invite go check out the Google + page here and enter your info…it seems a safe bet to say that you shouldn’t have to wait very long!

Facebook Social Media Experts

Facebook social media experts aren’t all the same and not all those who promise the most up-to- date web presence know how to use social media outlets to do it.  Enhancing web presence using Facebook Business Pages is still relatively new and not many small businesses and larger companies are utilizing it to get the most out of the World Wide Web.  An SEO company that knows the newest tricks-of-the-trade to make a company money know that using FB as well as: Facebook Social Media Experts

1)      LinkedIn

2)      MySpace

3)      Twitter

to boost a business’ name on:

1)      Google

2)      Bing

3)      Yahoo

is currently the most efficient way to recruit new customers.  This is not just something for kids or a far-fetched idea.  Facebook social media experts can build a page on a very popular networking site that looks just as good as a personal website.

Facebook Business Page experts can even take the current FB page of a client and increase its exposure to new clients with tools not yet known in the mainstream.  That’s why it is critical to hire an SEO company that works ahead of the curve and constantly researches how to promote their clients without using outdated techniques that today are very ineffective.  There are fan pages that can be created, campaigns launched to recruit new “Friends” and “Groups” built to encourage customer attention.  Facebook social media experts know how to use this site as an invaluable tool to make the most of what many in the business world pass off as child’s play.

Facebook Social Media ExpertsThere are limitless angles that can be used to boost web presence.  An SEO company on the cutting edge of information knows how to draw in business, not just from the community and surrounding area, but potentially the world.  This is not a passing fancy that will see a mass extinction witnessed during the “.com bust” noted at the start of the new millennia.  More and more people use computers for work every day and a significant portion of those are creating accounts on networking sites.  Facebook social media experts can definitely make and enhanced web presence to pay off without a company lifting a finger.

Building a Facebook Presence

Social networking by building a Facebook presence can truly increase the money and advertising power of a company.  For those who run large or small business social networking is a fantastic way to get ahead of others who are slow to use the internet and social networking to its fullest potential.  Social networking is a new way to get a company’s name out there in a medium not many other businesses know yet to use.  Today the computer revolution has launched a whole new way to use avenues such as this to get ahead  of the competition by building a Facebook presence. Building a Facebook Presence

A quality SEO company can implement videos clips to act as commercials without paying the huge fees related to even community television stations which are notorious for not looking quite as professional as one might like.  These same professionals will do homework on others who might be interested in joining a company and then seek them out as “Friends”, thus spreading business news by word of mouth.  There is the capability of inserting links into a company’s page, further building a Facebook presence that leads customers to offsite pages that provide even more useful information.

An SEO company knows this is a fantastic way to bring in new clients and assure current customers that a business can stay ahead of the rest in a day and age where technology is the benchmark of success.

There are other features to enhance commerce such as:

1)      Satisfied customer testimonials

2)      Up-to-the-minute postings by a business on current events

3)      Attention-getting graphics many have never seen on this social networking site

Building a Facebook PresenceThere is an enormous amount of information that can be shared using social networking by way of building a Facebook presence.  This is a site that’s creation has recently been nominated for an Oscar and is surely becoming more a point of interest to competitors.  So if other businesses don’t know about building a Facebook presence to enhance web presence, they do now.  Contact a great SEO company now and find out how to get the most of this social networking tool to boost potential sales and word of mouth today before the rest of the world gets there first.