More that you might think. By applying some of the same principles that work in the gym to your content development and marketing you can get the results you are looking for.
So do you even lift?
The first step to getting results is to take action. Do something. Start somewhere. You have a boring niche? So… you still have build content. Your industry is too technical? Doesn’t matter… you still have to do it. You don’t like social media… you still have to do it.
If you want the results, you have to put in the work, and the work isn’t easy. Sometimes it feels like a grind to continuously promote content in various verticals, but to be a thought leader or subject matter expert, you have to put in the effort. KISSmetrics has awesome content about maximizing engagement by leveraging available data about the timing of distribution. This post is a great example.
So, how can you get results from your content marketing?
Have a plan before you show up
Wandering around the gym doing a little of this and a little of that isn’t going to work – you need a plan.
Have goals for your content marketing. Knowing why you are developing a particular piece of content keeps the creation process controlled. Content serves various functions – is it sales copy? Educational copy? Industry specific? Linkbait? All these content types require different approaches to get maximum results. Will Reynolds from SEER has some incredible data on putting a content plan together here.
Don’t skip leg day
Leg day sucks, but it’s important. You can’t skip the tough parts and expect to meet your goals.
Getting results from your content marketing requires that you have a plan for your content and that you stick to the plan. Know what, when, and where you are going to promote your content before you build it. Put a timeline or schedule in place to maximize your engagement across social media networks. Preparing a distribution schedule, drafting tweets, and selecting pictures and hashtags in advance makes executing easier, and it gives your content marketing efforts a more coherent feel.
No curls in the squat rack
The squat rack is for squats – knowing where to post your content makes you more efficient, and less likely to get the stink eye.
Know where your content belongs and put it there. Cluttering up Facebook with every idea that pops into your head isn’t a content marketing strategy. Evaluate your content and understand what outlets are most applicable for your particular content goals. Does it belong on LinkedIn or Pinterest? Putting your content in front of the most likely audience, respects your audience’s time – and people love that.
You can’t out train a bad diet
You can do crunches until you pass out but if you eat cake for breakfast you won’t realize your goals
Stop with the crappy, low value, content. It’s poison. It’s annoying. It’s not going to help you.
Having a disciplined approach to content creation ensures that you only turn out targeted content. Come up with a lot of ideas, cull the bad ones, flesh out the good ones to see if they will work, and develop only the ones that are new, useful, and feasible.
You gotta track your gains
Knowing your numbers is key to tracking results – if you aren’t keeping track, how do know where to adjust?
Once your content has been developed, refined, scheduled and finally released into the wild, you have to track it. Your strategy has many assumptions, and paying attention to the life cycle of a piece of content gets you actionable insights for modifying and informing your next piece of content.
So that’s it:
- Get started
- Make a complete plan
- Stick to the plan
- Be smart with your efforts
- Track your efficacy